Recession Preparedness Calculator

With the pandemic getting closer to endemic status, marketers are shifting their attention to an increasingly likely recession. In a recent survey, 85% of US-based CFOs thought we were already in a downturn and 61% expected it to last at least 6 months. And when CFOs get nervous, marketing budgets get cut. Are you as ready as you could be? Use this calculator to find out where you stand relative to your peers and how you can get ahead of your competitors.

CFOs need to see this as well!

as a small business owner I think this recession is going to either make or break the sector

hopefully this recession turns out to be nothing like the 2008 recession!

we've taken many steps to keep our business prepared for this recession, but everything really hinges on another unforeseen crisis hitting the world economy

consumers only understand the meaning of inflation and are afraid of the term "rising prices". Probably demand from B2B businesses would see a temporary period of lower revenues but B2C could still remain strong as some US state policies are still stimulating the economy on the consumer side 😊 (debt forgiveness being one). If anything a recession would be caused by major events like war and COVID like previously.. and tradewar efforts by BRICS.. or once again if the financial markets/ government are holding bad debt that will cause hurt due to war or unhappy BRICS where we're heavily "invested".. if only the truth is as transparent as it can be. Honestly the government should share these stats on how much is being impacted. However they can't openly tell if theyd made any mistake as it will stir some unhappiness among its citizens or irrational actions... Hmm This is an interesting discussion IMO :)

Very useful ⚡