Reflective

No-code automation without losing the human touch

22 followers

No-code automation without losing the human touch

22 followers

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Reflective lets you build automated business workflows that keep humans in the loop so you can scale even the most complex, manual processes. No code required.

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Launch tags:Productivity•API•No-Code

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Reflective

Maker

👋 Hey Product Hunters! Thanks for dropping by and thank you @robjama for hunting us! I'm Pejman, founder and CEO, and along with Bookis, Scott, and Whitney we are building Reflective! Reflective lets business users build their own workflow software. Our key insight: full automation vs. manual work is a false dichotomy. We let you automate without losing the human touch. 👩🏻 + 🤖 The Problem This need was born out of our team's collective experience plus interviews with 50+ businesses. We consistently found that the biggest bottleneck in a business is a repetitive, manual workflow. These workflows aren't automated because: 1) Complexity: The business logic is too complex to turn into an algorithm 2) Control: The user wants control given the critical nature of the operation 3) Expense: The layers of coordination needed to develop internal tools drives huge costs in time and money Project management apps like Asana & Trello can help track progress on these workflows but aren't where work actually gets done. And traditional automation technologies like iPaaS & RPA are not well suited to these workflows because they were designed for machines, not humans. Our Solution Counter-intuitively, Reflective is an automation platform that embraces manual work. We call it "human touch" because we aim to distill a person's complex decision making process down to a single click. Simply decide, and the actions are carried out for you. Like other integration platforms (Zapier, IFTTT), Reflective lets you work seamlessly across hundreds of applications. But on Reflective each action can be reviewed, skipped, tweaked, or delegated before it executes. Future of Work Reflective is a human-machine collaboration platform. We are a hybrid in between full automation and manual work that marries the strengths of both. This has practical implications in allowing us to quickly serve complex, manual workflows. It also points to the future. We believe that in the future we will each be "Chief Editors" of our work. AI/ML will increasingly suggest actions, and human experts will use their experience, taste, and empathy to decide what happens. We are building Reflective to be a core layer of this future of work stack. Free public beta starts today Reflective has already been deployed at businesses ranging from public companies to small startups. Use-cases include customer onboarding, identity verification, purchase orders and employee compliance. You can sign up for free and start building your workflow today at reflective.co. Thanks so much for checking us out, PH. Appreciate any feedback or questions. Happy building!

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5yr ago

LLC Toolkit

@robjama @pejmanjohn interesting concept. I’d love to see a usecase on top of slack

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5yr ago

@robjama @pejmanjohn Congratulations on the launch! Especially like the Google Sheets integration.

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5yr ago

Census

@pejmanjohn Completely agree that human in the loop is the missing element here. Very excited to see what folks do with Reflective now! Congrats on the launch :)

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5yr ago

Reflective

Maker

@sean_lynch Thanks Sean! Appreciate the support 👊

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5yr ago

Reflective

Maker

@pejmanjohn @sean_lynch Cool, thanks for your support! That means so much to all of us!

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5yr ago

DotReview

I think this product is unique. It is bringing out a sense of human touch in a world constantly moving towards a mechanized idea. Keep going!

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5yr ago

Reflective

Maker

@jasveer10 Appreciate the support, Jasveer! And couldn't agree more.

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5yr ago

Reflective

Maker

@jasveer10 Thanks, Jasveer! That's exactly what we want to change!

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5yr ago

tubics

Really cool! I am struggling to understand why the human touch needs to be in automations? From a communications perspective it caught my eye, but I am not sure I see the relevance…

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5yr ago

Reflective

Maker

@julianpaul Hi Julian - Imagine you want to load pre-qualified sales leads into Salesforce. There's a bunch of data entry that can be automated but the pre-qualification is tricky and requires a human to make the call. Often in these scenarios people fall back to just manually filtering and entering the data themselves. But with Reflective you can use a decision "Approve" or "Reject" to fire (or not fire) the Salesforce automation. There's a lot of scenarios like this where most of the workflow could be automated except for a few critical pieces where human touch is necessary.

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5yr ago

tubics

@pejmanjohn That makes a lot of sense. So the communication is very use-case specific and not generally true for automations? I guess that just got me a bit confused. But I think it's a great insight that will definitely connect with your core audience. Did you stumble across this insight via previous work? Or customer discovery? (Good luck with this product!)

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5yr ago

The UI looks really clean and seems to be really intuitive. The workflow shown in the video was a great demo, and I'd love to see uses with critical tools such as Slack, Google Sheets, etc. When it comes to keeping Reflective as a no code tool, do you think there are other valuable assets you could add that a non-programmer would not be initially capable of? Automatically running formula outside the scope of Sheets, automated social media posts for branding, finding and deciding the optimal meeting time for a business... I definitely think Reflective could become impactful pretty quickly

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5yr ago

Reflective

Maker

@matthew_giglio thanks for the thoughtful comment! one way we've been thinking about the types of action items we want to support is across three major buckets: 1) sources of truth, 2) communications, 3) cognitive services. So 1) would be Google Sheets, Salesforce, etc. 2) would be Email and Slack. The 3) we haven't launched yet but is what you're hinting at. There's a lot of amazing data services and APIs that can help you make decisions more quickly. Once we get into this third bucket, things get really interesting!

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5yr ago

Amazing! Was this platform built with a NoCode tool? It does not look like it. Best of luck with your launch!

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5yr ago

Reflective

Maker

@carlos_marchan Thank you! We built Reflective with code. 😉 But, we did create lots of building blocks for users that make it easier for us to use as well. Hope you enjoy!

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5yr ago

Interview School

Congrats @pejmanjohn, as someone who has witnessed first-hand how much effort you put into your products, I want to say congrats and best of luck to you, @bookisworthy and @swindsor :)

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5yr ago

Reflective

Maker

Team work makes the dream work! Thanks a ton to you too @tilal_husain

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5yr ago

Reflective

Maker

Thanks, @tilal_husain! We wouldn't be here without your help as well - great team!

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5yr ago

Design+Code

Congratulations to @pejmanjohn and team, reflective is really cool, awesome user experience, easy to use and understand. I'm pretty sure the this is just the start for a revolution on the automated business market. Congratulations!!! PS Love your design @heydrabi 🎉

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5yr ago

Reflective

Maker

@pejmanjohn @dnisttahuz Thanks, I appreciate that. Your video turned out fantastic as well. 😎

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5yr ago

Reflective

Maker

@heydrabi @dnisttahuz Thank you, Daniel! You're a maestro with video. Absolute pleasure working with you on our launch video.

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5yr ago