On-demand & instant video interviews with your own users. Ribbon is a user interviewing platform that lets designers, user researchers and product builders start video calls with their own users in minutes.
Great question @rrhoover! We’re adding screen sharing next week (to allow for easier usability testing) and then call recordings just after that (so that user researchers can rewatch calls whenever they want to, with permission from the end users). After that we’ll look at adding support for triggering calls from other events than just page load (to make it easier to get feedback from users that interact with specific website elements or enter an A/B test).
Longer term we want to make it easy to do good and quicker user research regardless of your platform and what you want to know about your users, so we’re keen to add support for iOS & Android apps as well.
@rrhoover Due to popular demand we've fast-tracked the ability to trigger the invite pop-up through a simple JavaScript function as well, so you can now recruit users for interviews based on any behaviour (such as clicking a specific button or hovering over an element). It's now live on the site, hope it's of use!
@rrhoover We've now added screen sharing functionality to allow for usability testing as well! You can currently screen share from desktop devices on Firefox and Chrome, and we'll add support for other supported browsers as well in the next weeks.
This is a great concept! After a quick tour of the app, I think it will be good to have the control regarding who can see the invite pop-up. As an example, I might set a trigger to show the invite whenever the user leaves the pricing page. So that I can initiate a conversation with that user to understand what went wrong and what additional information they would need. The quicker I can get to that customer after he/she has made the decision, I believe, the answer is more accurate. I could certainly see myself using Ribbon for this kind of use case in the future.
@minjie_shi Thanks for the feedback! You’re absolutely right, right now the pop-up loads on page load, but we want to make it easy to contact users (in a non-intrusive way) after any relevant action/event so we’re looking at adding a basic version of that functionality by the end of November. Will definitely let you know once that is in place!
@minjie_shi Hi Minjie, we've now added the ability to control exactly when you want the pop-up to appear, and you can now choose if you want it to appear when the page loads or by calling a simple JavaScript function. This should make the platform a lot more useable as you can now choose exactly what behaviour should trigger an invite.
The functionality is now live on the platform, and I'll write up a short doc to outline how to set it up over the next few days. Will let you know once it's ready! Hope it's of use and let me know if you have any more feedback!
@axel_thomson Thanks for following up with me and you guys work fast! Unfortunately I am not too familiar with JS so I probably need to work on that a bit more. If possible, I am keen to see some examples of those in your short doc.
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Interesting project. But can you tell me please, what if my phone or laptop is infected with spying apps that can record my calls. I speak about such apps http://celltrackingapps.com. is this research paltform protected from such hacking tools?
👋 Hey Hunters, and thanks to @benln for hunting us!
Ribbon is a user research platform that makes it easy for people who build websites and do user research to set up and run remote video user interviews in a matter of minutes.
Get user feedback directly, and validate your design, product or idea more quickly by talking to real users.
Why Ribbon?
As a product manager I've booked, managed and run user interviews to test out both smaller features and larger products. Every time I've wanted to understand how a product was used and perceived by our users, I've had to to either rely on quantitative data (surveys and analytics) or spend days emailing users to schedule video interviews. I've built Ribbon to make it easy for people who build products and do user research to connect and talk to their users in minutes instead of days.
I realise not every product has a lot of revenue, but getting good feedback is just as important in the early days, so I've made Ribbon free to get started with. Hope you like it!
This looks awesome! Great idea.
Question: Can I schedule the user interview? I think for small websites / makers doing it "right now" is an advantage for everyone involved. But, for professional researchers or teams my goal would be "Great! Let's pick a time that works for you and you can come back to the site, everything will be ready for you".
Even if it's just a calendly link and I have to manually press the button when the user comes back 😅
@futhey Good question! Currently it’s not optimised for pre-scheduling (although you can customise what message your users see in the popup and add a Calendly link there). I’ve seen this need come up frequently so we’re looking at adding that functionality by mid-November. I’ll let you know once it’s in place!
@liam_d it really is! I found that all the admin needed to set up user interviews resulted in us doing less user research overall (and having less headspace for other things), so hopefully Ribbon can help other teams who are in a similar situation!
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