SaaS LTV Calculator

Get a better approximation of your true customer LTV

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The simple LTV=ARPA/Churn formula has several important limitations. Using cohort data, this sheet helps you get a better approximation of LTV.
SaaS LTV Calculator gallery image
SaaS LTV Calculator gallery image
Launch tags:Analyticsā€¢Marketingā€¢Investing
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What do you think? ā€¦

Paul Lee
Flipidea
Loving this @chrija! Thanks for creating and sharing this! Will be sharing this in our community :)
George Dupond
Super usefull. Thanks
Matt Talbot
As always, super helpful content from @chrija and the P9 team! Well done.
Vaclav Graf
Love the Google sheet @chrija! Thanks for sharing.
Benjamin Hoffman
Honor Care Network
one of the first SaaS metric templates I ever discovered and used was from @chrija over 5 years. Really happy to see the tradition continues this many years later. Keep them coming Christoph!
Eva Dupond
Nice template.
Andrew Veitch
I will be using this ā€“ till I can persuade the ChartMogul guys to support Shopify apps!
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