Hello! I'm Jordan and I made Scout.
Scout is an easy way for you to advertise your product with 4x6 postcards without any engineering involved.
You design a front/back image, upload a CSV of addresses, we'll validate them, print them, and send them off for just a buck a card. You can even do A/B testing too by sending different cards out to different groups.
I'll even help you source a targeted list of consumers / businesses.
I'd love your thoughts!
-Jordan
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@inventitorfixit This is fantastic. I'll definitely be using this for a project.
@inventitorfixit it's cool to see the cycle of the market -- as trends sway back and forth. This brings postcards and the digital world together with the tangible marketing side of things.... like it --- I think we're going to see a lot more tangible marketing products as everyone continues to saturate our digital consumption.
This is an awesome way to make customers happy (and returning to you) for a relatively low cost. Move over, SaaS... here comes PaaS (postcards as a service).
Nice idea! I sent quite a few letters for the new year's, we designed them internally then contracted different parts with external agents. It was a lot of work and I sure wish I had Scout at the time.
One thing I enjoyed though (and I hope recipients did enjoy as well), was to be able to write a message myself. Do you look to add this feature as well (or having someone hand write the message I wrote?). I guess my concern behind this question, is that what's awesome with postcards is that they feel personal. If you aim to kind of industrialize the whole process, what space is there left for enjoyment on the recipient's end?
@thibautdavoult This is a great point and Scout is designed behind the scenes to eventually power this type of personalization. We're considering doing an integration with a hand written service too (which would like 5x-10x the per-card cost) and also allowing marketers to do variables in the CSV (think custom discount codes for tracking). But, we're just 1.0. There's a lot we can do, just need a few lighthouse customers with enough volume that want something personal and we'll build it for them if the volume is there.
Where I come from we call this "direct mail" :)
Anyway, I like what you've built but your pricing seems high compared to Lob and old-school direct mail services. Most are going to be in the range of 40-70¢ per card.
You might consider offering bulk/volume pricing OR simply position yourself as the "low volume" or "no minimum" provider in the space. That might be a good niche to tackle.
@callmeed All of your points are very valid. We're thinking Scout is more useful for a marketer who can run a campaign for a few hundred postcards by herself. Even do A/B tests on different groups of addresses (e.g. by zip code). And, we will provide volume discounts. Scout won't even let you send over 5,000 cards by yourself (because we can provide a price break at that volume, and we don't want people paying $1/card at the volume).
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