Launched this week
The world’s first AI Head of Content for Twitter that does more than just “write tweets”. He helps you think, plan, write and execute. Built on the systems of a real ghostwriter (with a proven track record of growing 𝕏 accounts from 0 to 10k followers)
Hey Product Hunt 👋
I'm Vitalii, co-founder/CTO of Stan. We've helped creators make over $500M selling digital products over the past 5 years.
Today we're launching Stanley for X.
The short version: it's an AI Head of Content that helps you grow on X. Research, strategy, writing, execution, all in one place.
Here's why we built it.
A year ago my X account was basically dead. I'd post once every few weeks, get 2 likes from people who felt bad for me, and move on. I'm a builder. I know how to ship product.
But content? I had no idea what I was doing.
So I teamed up with a ghostwriter.
Within 3 months, we went from nothing to 10K followers. And it wasn't magic, but strategy, structure, and someone who understood how X actually works.
But here's the thing: a great ghostwriter costs thousands of dollars to hire. Most founders, Creators or beginners can't justify that. And even if you can, you're still dependent on one person's availability and bandwidth.
That's when it clicked.
So last week, I met my ghostwriter in Lisbon.
For the past 10 days, we’ve been locked in. The mission: download everything in his brain. The frameworks, the instincts, the pattern recognition for what hooks land, what threads convert, why some posts explode and others die, and build it into a product anyone can use.
The tool I wish I had when I started.
That product is Stanley for X.
It's not another "generate some basic tweets” tool. It's a ghostwriter's brain in a box. An AI Head of Content that specializes in research, strategy, voice matching, and positioning.
The full process that actually grew my account, now available to anyone.
What makes Stanley different is that it's built on real ghostwriting and content strategy experience, not just an LLM wrapper with a nice UI. It's shaped by what's actually grown accounts in the real world.
Stanley helps you with:
• Researching your niche and what's actually working at this very moment
• Generating ideas tailored to your specific voice, goals and histories
• Writing tweets, threads, hooks (not generic AI slop, but content as a ghostwriter would write it)
• Turning rough ideas into polished tweets, threads and giveaways that are optimized for growth.
• Keeping you consistent (this is the hard part)
Who it's for:
• Founders who know they should be posting but aren't
• Creators stuck in the "I don't know what to write" loop
• Anyone who wants ghostwriter-level content on repeat, but without the ghostwriter price tag
This is the first time Stanley sees the light of day.
And your feedback shapes where this goes.
I'll be in the comments all day with @iampascio (the ghostwriter who made this possible).
Ask us anything 🚀
@iampascio @vitaliidodonov For B2B builders like us posting PH insights + workshop hooks, how does Stanley's voice-matching handle evolving personal brand tones? Say I want "thoughtful strategist" for threads but "quick tennis meme energy" for daily tweets; does it learn from my history and adapt without me micromanaging prompts every time?
@iampascio @dayal_punjabi it syncs your social content in real-time - so it writes in whatever voice you write! + it has expertise on X so it knows how to construct a viral thread (in your voice). lemme know how you went after you try it! it's free to start.
@iampascio @dayal_punjabi that's exactly what he does! We achieve this by reading all your tweets before sending a response to every message.
RiteKit Company Logo API
"Text me?" I don't get it - and I'd like to. No reason to tell us anything about your value proposition on the landing page?
Stanley For 𝕏
@osakasaul It's very intentional. We want the visitior -> user signup to be as frictionless as possible.
We feel the video above, the launch post, the first comments we've dropped below sharing the text, shares enough context on everything that Stanley helps you with.
(If still curious, we have a more detailed breakdown over at our old waitlist signup https://vitaliidodonov.com/waitlist-twt)
But honestly, I think the best way to experience Stanley it is to just try it out.
RiteKit Company Logo API
@iampascio yes, but do we not need to give a compelling reason on sign up, give email, agree to TOS... Those shopping for solutions do have options.
Stanley For 𝕏
@osakasaul That’s fair, and yes, people do have options.
Our bet was that in this case, reducing friction would beat adding more copy, because the Producthunt post, video, and comments already carry a lot of the context.
But I agree with the core point, the signup ask still has to feel earned.
There’s probably a better middle ground where we keep the flow fast while making the value more explicit on-page. Considering we built this in 10 days from idea to finished product, we prioritized differently.
Appreciate you sharing your thoughts on this and definitely something we'll keep in mind as wrap up the launch and look into the long term positioning (and landing page) of the product.
@osakasaul @iampascio there is friction. I tried imessage, but SMS not working since overseas. Used Log in button and it never sent me code to my email...
Shadow Work OS
@osakasaul regarding the "Text me?" - I totally get you.
To be honest, I was at the exact same spot. When it asked for my phone number, I almost closed the browser tab because it felt too personal. The only reason I stayed was because Pascio was sitting right there with us in a Zoom call!
But I’m so glad I didn’t quit. Once I got through the onboarding and realized I could switch between the web interface (perfect for pasting in longer texts from my laptop) and Telegram/ iMessage (perfect for quick on-the-go interactions), it clicked.
@osakasaul we felt Stanley is best to speak for himself 🤷
@osakasaul, our thinking was that Stanley could pitch himself better than a landing page could. He's a head of content!
Loving the launch quick strategy - and keen so see how this goes. I understand the UX journey you want users to have on your site "text Stanley and go" but you have no trust built with the user yet - maybe a bit of content on the site about "this is what it is" "this is how much it costs" would support this intended action.
Definitely interested to see how this goes - I would automate X in a heartbeat, and I don't write there currently :D
@dr_simon_wallace keep an eye out for the launch video! Stanley explains how it works early on in the conversation. It's quite uncommon with the iMessage experience, so I totally see how it might be surprising.
Rest assured - we got you on X 💪
re: price - you can negotiate with him!!!
Stanley For 𝕏
@dr_simon_wallace I personally find the "click to text" super smooth compared to signing up with your email. It's easy to go from "what is this" to "holy sh*t this is insane!". :D
If your goal is to automate Twitter, this is definitely going to be your new favorite.
@iampascio I imagine so! Signing up with e-mail is I think an acceptable friction point - maybe not the best but its the normal. I wasn't really highlighting this as an issue though.
Click to text is a nice functionality for sure, but as a new company you haven't got any trust built up. The question isn't "is this a good UX" but rather "do I trust this company enough to click a button and start sending them messages without any indication on the website about what I am getting myself into?" - long question but an important one 😂.
@vitaliidodonov Nice I think a launch video and things along that line will only increase the likelihood of getting that conversion point. Interesting about the negotiation on price point. Again these are really intriguing things that put somewhere people can see them, would pique interest further.
Now, if you have analytics that show that you're converting 30%+ of all visitors to your page then call me an eejit all day long.
TL;DR: If I were you I'd add more pre-sign pages that communicate with potential users, which communicate key things to get them to trust you enough to send the message or get them to remember your product and come back later.
Shadow Work OS
@dr_simon_wallace regarding "this is how much it costs" - I negotiated with Stanley. With a few back and forth it gave me a really good price 🤩
@jayrebel Nice. Sounds like an intriguing UX design for sure.
@dr_simon_wallace forcing constraints on yourself does wonders to one's productivity
Why based on SMS? I'm more of a desktop guy honestly and I think that handling everything via SMS does not provide a great UX.
You don't have the "typing" feedback for example.
Anyway still in the middle on the onboarding but truly hope we will get a full desktop experience 😊
Shadow Work OS
@andrea_barghigiani yes, I prefer desktop as well and you can switch to desktop the minute Stanley replied to you
@andrea_barghigiani we have a web app! You just have to start with text. Since Stanley is proactive, we figured it's best if he can text you.
Stanley For 𝕏
@andrea_barghigiani SMS is the fallback option for those who don't use iMessage. I personally use Stanley on my Macbook via iMessage, and then on the phone as an extra addition.
For non-Apple users, it works with text as well. And, you can actually hook it up to Telegram as well. That should solve the laptop issue I think. Try to ask Stanley "How do I hook you up to Telegram" and he should give you instructions to get it set up properly using BotFather.
thanks @iampascio and @vitaliidodonov thanks for the quick support.
Thanks to Pascio suggestion I've set up the bot on Telegram and now I am free to write (well dictate) all my answers.
Thank @jayrebel too 😉
@andrea_barghigiani We have a desktop app too! Just ask Stanley to send you the link.
This is so cool, I’ve been looking for something like this. Is connecting other social media platforms (LI and IG) on the horizon?
Stanley For 𝕏
@emily_talas There is already Stanley for Linkedin and Stanley for Instagram, and I think the plan is to consolidate them into one product, but I'll Vitalii pitch in on that.
@emily_talas so glad you asked! as we get back into the future - absolutely 💯
Been following this since the Lisbon trip announcement. For someone with barely any X tweets, where does Stanley pull reference from?
Stanley For 𝕏
@anson_lin1 I love to see it! Thanks for tagging along. It's been a wild ride for sure.
And great question. Stanley is trained on proven and winning content formats that I typically use for my clients, and it can adjust those formats to fit basically any niche. So even if you have no prior tweets to pull from for inspiration, you can simply give it a topic and it'll be able to create content around that.
If you don't have a niche at all, you can also have Stanley coach you on that to find out the best angle.
@anson_lin1 I programmed him to be fun to interact with, so hopefully you guys talk a bunch!
Love the concept but also thinking about how tools like this might flood X with "optimized" content.
Do you think it raises the bar for everyone, or risks making the platform more homogeneous?
Good luck!
@kastelicjakob it's less so optimization and more so packaging. attention is attention - someone will get it - better be you!
Stanley For 𝕏
@kastelicjakob That’s a very fair question, and I’ve thought about it a lot myself too.
My view is that there are basically two kinds of people on X:
The few who already know what a good tweet looks like, how to angle it, structure it, and make it land. And the majority who don’t.
For the second group, tools like this mostly raise the floor. They help people get stronger hooks, better structure, and more readable ideas. So yes, I think you’ll see more “optimized” content, but I also think that equals better content overall compared to what most people are posting right now.
The real differentiator still won’t be optimization alone. It’ll be taste, lived experience, point of view, and judgment. And that's exactly what we've built into Stan.
I think the winners become the people with something real to say, who now have fewer execution bottlenecks. And honestly, the people who already understand good content will still stand out, because they’ll use tools as leverage, not as a replacement for thinking.
@kastelicjakob that's an eventuality imo - so might as well be on the leading edge.