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Playbook on growth units

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The book is about the elements of growth that don't change so much over time -- calculating Customer Acquisition Cost (CAC), Lifetime Value (LTV), and learning from lots of industries. I’ve used this with many startups. I hope it helps you with your growth.
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Paul Orlando
Hi Product Hunt! 👋 Growth Units is a book that helps people understand unit economics. I included multiple ways to calculate Customer Acquisition Cost, Lifetime Value, Retention, and mini case studies from businesses including SaaS, CPG, ecommerce, app stores, and more (like the illegal drug business... oh, and mattress stores).  Other info includes: - How to manage the cost of growth along with potential value generated. - The difference between growing and scaling a business. - Why food delivery businesses with good unit economics shut down. - The difference between taxi and rideshare business models. - Why it made sense for data storage companies to launch too soon. I hope that it helps you understand the levers you can push to grow your startup, or even more established company.  Would love to hear from you! 😃
Conrad Egusa
Great resource for startups
Paul Orlando
@conradegusa Thanks Conrad. I hope people get value from it.
George Sehremelis
I WANT THIS BOOK!!!
George Sehremelis
Congratulations Paul on the great success.
Craig Corbett
Super useful for founders looking to scale!
Paul Orlando
@craigcorbett87 Thanks Craig!
Criz Guerra
Excellent resource!
Paul Orlando
@shapeofaitocome Thank you, Criz!
Jeffrey Kitt
This looks like a great playbook - nice work!
Paul Orlando
@jjjjjjjjjjjjj Thanks Jeffrey! It was fun writing it.
Peter Andringa
A terrific resource for founders
Paul Orlando
@peter_andringa Thanks Peter!
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