Hey Everyone 👊 Really appreciate all the support!
Question for ya: Where do you post your stories? Insta vs. Snap?
Thanks to The Next Web for this feature: https://thenextweb.com/contribut...
If you have any Q's comment or email me support@storyheap.com! Thanks so much
Waddup Product Hunters! 👋
We’re pumped to finally release the first story management platform to support features like uploading, scheduling, analytics and A LOT more. 🚨
Besides being the fastest growing medium of content EVER, stories present a huge marketing opportunity for brands and influencers.
Over the past months we’ve seen content creators such as Gary Vee, almost TRIPLE❗️ their audiences thanks to the adoption and organic nature of stories. And statistics tell us this is just the beginning!
We’re fully committed to helping you leverage this opportunity, not only by providing all the tools you need to manage your content, but also by helping you create the best stories for your target audience! 📸
We’re here all day to answer your questions! 🤗
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Edit: After multiple concerns, we'll be adjusting our ToS around being more transparent about the way we operate.
@rossdcurrie Great question Ross! Our users’ security is our top priority. We have developed our own architecture around the official interfaces and interact with the social platforms just as you would as a regular user. We’re not utilizing any unauthorized APIs, thus we’re not putting your account’s security at risk.
@sebyddd That's a very carefully-worded response, but as far as I can see you're an unauthorised third party application, using the applications' official APIs in an unauthorised way.
Snapchat ToS: https://www.snap.com/en-US/terms/
>9. Your Account
> * You will not log in or attempt to access the Services through unauthorized third-party applications or clients.
Instagram Terms of Use: https://help.instagram.com/47874...
> Basic Terms
>10. You must not access Instagram's private API by means other than those permitted by Instagram
While I understand that this service provides desired functionality to a certain user group, it basically violates platform ToS's in the same way that Instagress did, and users of Storyheap run the risk of having their accounts permanently banned.
Given Instagram's recent crack-down on services like this, as they fight to combat bots on their network, what's the long-term business strategy here? It seems like only a matter of time before they shut you down.
@rossdcurrie Ross, I don't think you fully understood my carefully-worded message 😊. As I previously mentioned, we are not using APIs from either of the social platforms. We are interacting with the platforms through their official interfaces. As we're helping some of the world's biggest brands, we definitely can't take any security risk.
Likewise Instagram, we are 100% against spamming and we have our own filters for preventing that. However, that is clearly not the intended purpose of our product.
@sebyddd That's because it's carefully-worded, but a little vague on how exactly you're posting to Snapchat/IG when there is no clearly legitimate mechanism to do so.
@ryanheybourn Judging by @sebyddd's answer, it sounds like it is device emulation. Or maybe they have a bunch of physical devices setup in the same way that Schedugram purportedly does.
Regardless, there are other clauses in the respective ToS's that cover automation, application development, requesting user credentials, etc. It seems a risky position to launch from, particularly given recent enforcements over the last 6 months
Woah! This looks dope. Much needed tool for the social media and stuff. Great work, folks.
How can I use it if I'm not any influencer? Would love too. ;)
@rafyasarmatta We currently target brands, influencers and agencies, but shoot me an email: sebastian at storyheap.com and I could work something out for you :)
@rafyasarmatta Right now, we're focused on providing an "enterprise-grade" solution for influencers, brands, and agencies!
In the future, we're trying to support a consumer facing product :)
We think the future is in Stories! We are going to help brands get there ;)
This is going to make consistent management of content a breeze! Analytics are clutch here (I only dream in funnel analysis views these days) 📈📊
The real question is, how long will we continue to see Snapchat as a viable channel for acquisition & engagement?
@peytonhayslette Good point Peyton! There is some opportunity on Instagram for funnel analysis through URL attached to stories. That's a pretty common way of tracking conversions on Instagram Stories.
Snapchat on the other hand is much more engagement-driven. There are still ways to track conversion rates but that's not really the point of Snapchat. As opposed to Instagram, we see it as a much more viable way of growing an audience, rather then converting them into sales. Sure, once they add something similar to URLs on Instagram it will tap into that space as well, but for now it's definitely the hottest way to create a real connection with your audience, through social media.
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@sebyddd Agreed! You can always analyze the customer journey - ultimately revenue will always be a relevant KPI, but engagement and the lifetime value of a customer are becoming increasingly more important to focus on as well.
With Instagram's continuous upward momentum in this space, I'm interested to see how it all plays out. https://www.statista.com/chart/9...
Incredibly talented team behind this product. Been following it for a few months now. I'm excited to see how brands and influencers use this. Bonus points for the UI, it's a huge turn on! 🔥😍
Okay. I think that the UI is whole another level, Idea is great though there are no official API's and even Snapchat, Instagram may discourage such usage I'll have to say that this is a risky business to invest in. Also, your every answer to "how do you do it?" is a competitive advantage which I must say seems pretty shady to me but what do I know.
Maybe, I am wrong but would definitely give a benefit of the doubt.
@iamrahulkapoor Rahul, the lack of APIs is certainly making a need like this a real pain in the ass to build. Therefore any working approach is pretty valuable.
I am a huge fan of transparency when it comes to software and tech in general. However, as much as I hate to repeat it, our unique approach is what gives us the advantage of being the only platform capable of providing such tools in a safe and long-lasting environment. Disclosing our technical implementation would enable any other competitor to pursuit a similar solution. The hundreds of satisfied brands that worked with us over the past months are testimony to our product's security.
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