I’m often asked, “Do you think this is a good idea for a product or startup?” I’ll answer with a polite “Yes, it could work,” or diplomatic “It depends.” At times I will think to myself “This really won’t work,” or “Yes, that could actually take off.” My answers are always based on a gut-feeling or my hunch. But I’ve always wondered, is there some way of being more objective and scientific? Can I calculate or quantify the chances of an idea or product taking off? I’ve been in technology and innovation for a long time — more than 20 years. Since I was 16 year old I’ve been creating and developing some sort of tech-based product or solution. Some have solved real problems and gone on to be relatively successful and some have been nothing more than good learning experiences. Strathpath’s Product-Market Fit Calculator is a framework (method/process) of measuring whether or not customers will want and adopt your product. Based on my years of experience, I have broken down the key factors that I believe go into making a customer decide to buy and use a product. You can use this framework to help you compare and decide which ideas to pursue or help you improve the ideas you are already developing. Complete the score cards with your team or with potential customers as a guided survey. It will help you reduce the cost, effort, time and risk of product development.

Strathpath Product-Market Fit Calculator

A Simple Framework for Calculating Product-Market Fit

A Simple Framework for Calculating Product-Market Fit