I chose Swell because it offers the flexibility of a true headless commerce platform without the heavy complexity of enterprise systems. Unlike most alternatives, Swell gives full control over data models, checkout logic, and API structure, letting developers build exactly what they need.
It also stands out for its clean dashboard, powerful APIs, and seamless integration with modern frameworks like Next.js and Nuxt. Plus, it’s easy to set up custom integrations with tools like Stripe, TaxJar, and ShipStation, making it ideal for building scalable, automation-ready eCommerce systems.
The ability to reuse Shopify theme templates on Swell made it even more practical for migrating existing storefronts.
