The Urgency Journal

A HARDCORE JOURNAL FOR HARDCORE PEOPLE... While taking over Twitter in April 2022, Elon Musk texted the then CEO Parag: “What did you get done this week?” This shocking, simple, stark question became a meme, a rallying cry, a pivot point. It marked the transition from a softcore era of work-life balance to a hardcore era of no-frills achievement. The question lingered in the background, gained cultural currency, and once again burst on the scene in early 2025. Elon Musk’s D.O.G.E (Department of Government Efficiency) started emailing government employees and career bureaucrats: “What did you get done this week?” Like all great questions, this one fits multiple contexts. It can be brought up in corporate boardrooms, government departments...and in front of the mirror. Think of this journal as your D.O.P.E: Department Of Personal Efficiency. Each week you answer: “What did you get done this week?” A private moment of truth when you take stock of tasks done, mistakes made, lessons learnt. You, the blank page, and one simple but profound question. Inside this journal you will also find 52 reflections on greatness, creativity, and moving faster. I wish you the very best.