TWM Logo Tester

Instantly check if your logo lives up to industry standards

5.0•1 review•

17 followers

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TWM Logotester is a free and easy way to instantly test the quality of your logo. Built and reviewed by professional designers this product will test your logo against design standards in 4 areas: 1. Uniqueness 2. Scalability 3. Background tolerance 4. Colors
TWM Logo Tester gallery image
TWM Logo Tester gallery image
TWM Logo Tester gallery image
TWM Logo Tester gallery image
Free
Launch tags:Design Tools•Marketing
Launch Team
OS Ninja
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What do you think? …

Borys Polushko
Cryptowatch Social
Maker
Hi PH community! We all look at 10s or even 100s of logos every day, imagine how much better the world would be if all of them were good! 🙈 Hence, I am excited to share with you a product that I’ve been working on for a while - TWM Logo tester (a very creative name I know 🙂). It is a tool that will quickly and reliably, test a logo against top design standards. To build Logo tester, I used my own experience, literature on logo design, and I have also consulted with experienced logo designers from all over the world. It has been an exciting journey during which I discovered 4 concrete areas (that we can measure reliably) where a logo needs to perform well to be considered of high quality. Uniqueness - people will easily remember a unique logo, and you will have no issues trademarking it. Scalability - good logo can be used anywhere from an app icon to a billboard. Background tolerance - a logo needs to be easily recognizable on various backgrounds in both colorful and “black and white” versions. Colors - colors need to be aesthetically pleasing and distinguishable. Logotester tests your logo against all 4 of the above. Just upload the logo, click “Analyze” and in less than a minute you will see a score ranging from 0 to 100, with 100 being the top score 🚀 I hope you find this tool useful and look forward to your feedback!
Aleks Bochkov
Helpdesk by LabiDesk
@borys Def something I would use! Congrats 🚀
Julian Paul
@borys this is incredibly useful. Absolutely something I would use to crosscheck any of my future designs! Cheers for developing this!
Borys Polushko
Cryptowatch Social
Maker
@tanjum thank you very much!
Borys Polushko
Cryptowatch Social
Maker
@bochkovaleks thanks Alex!
Borys Polushko
Cryptowatch Social
Maker
@julianpaul Thanks Julian, I'm glad you find it useful!
Dima Eremin
Bluedot
Got a quite high score for our logo. Love the idea. Congrats on the launch!
Nik Hazell
Zappi Ad Predictor
Very interesting @Borys, it looks awesome! Can I ask how you do actually calculate the scores? Congrats on the launch!
Borys Polushko
Cryptowatch Social
Maker
@nik_hazell absolutely and sorry for the long wait. The total score consists the average of all the component scores with a slight bias towards scalability (I noticed this has been one of the most frequent issues as well as it is an indisputable requirement fro a logo to work well). Uniqueness is calculated based on how many stock image matches we can find with various plagiarism-search APIs. Scalability is rather complex, there are a lot of steps to standardize a logo before the analysis analysis. Once image is standardized we calculate its complexity, the more complex the image the less scalable it is. Background tolerance is actually simple, we use "delta e cie 2000" to measure difference of both colorful and greyscale versions of logo colors from black, white, and grey background. The threshold to pass the test corresponds to the value that allows a person to distinguish two colors at a glance. Same we do for colors within the logo itself. Then we check color harmonies, it is pretty simple to generate once you understand how color wheel works, and last but not least we simply check the total number of colors to be less than 3.
Nik Hazell
Zappi Ad Predictor
@borys No problem - thank you for the thorough walkthrough, really really helpful! Seems like a really good balance of different factors, both very technical and those based upon what already exists :)
Kyle
Removaly
I'm seeing this text when testing the logo for my startup, Removaly (https://removaly.com): "Looks like this image either has very low resolution, or is too complex to be a logo This may happen if your logo has too much text, or perhaps it is an illustration, a photo, or a sophisticated emblem." The logo isn't too complex though. Might be a bug?
Veronika Avetisyan
@kylekrzeski Same text appred when I tested our wine logo, but it is very simple.
Borys Polushko
Cryptowatch Social
Maker
@kylekrzeski Thanks for letting me know, I will investigate this. Just to cover all the bases, do you happen to remember what was the resolution of a logo you've used?
Russ Halilov
Bluedot
@borys great stuff. super happy to see that our logo is 99% aligned with industry standards :)
Wilhelm Rahn
Very useful too @borys ! Ran our logo through it and got 88%! (Great, but to work on scalability ⚡)
Borys Polushko
Cryptowatch Social
Maker
@wilhelmr Thanks a lot. Wilhelm, I like your logo, I wonder, have you tested just the icon or icon with text?
Wilhelm Rahn
@borys Just the icon! (it recommended a 400x400 img, a summed it was icon only)
Sandro G
Congrats on the launch! I've just tried it and got a perfect score in all categories except uniqueness. The "similar" logos weren't really that similar but it was still very useful to quickly see similar ones, especially if you are still only developing the logo or choosing between a few logos. NIce work!
Borys Polushko
Cryptowatch Social
Maker
@sandro_g Thank you for kind words and thanks for the feedback, we are looking into Uniqueness improvements.
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