Before capturing the hearts and minds of consumers, you have to capture their attention. Gander enables brands to spin up high-converting, attention-grabbing, video UGC pages with just a few lines of code.
Hey PH Community π
Our team had a major lightbulb moment during our team offsite in January:
Itβs ***egregious*** to think that after watching just one video or ad, a shopper will be ready to convert on a static landing page.
But thatβs how most marketers set up their campaigns these days π΄
Some of the greatest inventions are the most obvious, so after we realized this, we rolled out our Video Landing Pages.
It allows brands to quickly spin up a tik-tok/reels like landing page. This means that brands can now direct traffic to an attention-grabbing, conversion-focused page that feels native to the platform theyβre just coming from.
This is just a piece of our shoppable video platform β thereβs plenty more to discover!
We invite you to check it out and let us know what you think! Drop a comment or question, we'll be here all day to respond to your feedback!
Impressive idea. It seems like this product will make it much easier for brands to capture the attention of their target audience.
Have you done any testing to see how well it works in terms of increasing conversions?
@heyumarkhan Thank you and we have! Last quarter alone we helped increase conversion by 23%! And for context - a 2-5% lift in eCommerce is considered phenomenal π³
I see you're launching soon! excited to check out yours when it comes out :)
@heyumarkhan yes, we run an ab test during the initial days after integrating with Gander. After that we move 5% of users to a control group and monitor conversion metrics.
Hey beautiful people! Fantastic work on getting Video Landing Pages on the Product Hunt! π
You have achieved a remarkable result! I will try it. I've only got a single question. What inspired you to create it?
@denis_galka Thanks so much for the kind words Denis! A number of things inspired it but primarily my time working at a consumer brand studio. We used to sell products both in retail stores and online, and pretty quickly, it was obvious that brands aren't doing enough to engage shoppers and provide an IRL shopping experience.
The concept has evolved A LOT, but we're really thrilled by where we are now!
@denis_galka Thank you. The biggest inspiration for me is to create an experience which propagates diversity and inclusion.
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Congrats on your launch! What a nice and simple way to add more life to a site! I can already see, how I can use this tool for my clients websites :)
I've got a few questions:
- Can you make videos in different languages or only in English?
- Can I bout a forever-licence for a video, or there's only 3-month one?
@kseniya_es hey! Great questions:
You can upload videos in any language but our creator marketplace is only English speaking. However please let us know which languages you're thinking so we can see if we can make an exception :)
And out of fairness to creators: we don't offer lifetime licenses. If you have ideas on how to make it fair for them we're always open to suggestions!
@kseniya_es Hi there! Our creator marketplace is primarily English speakers, but we have onboarded a few Spanish speakers as well :) If you think it'd be good to add more languages, we're open to suggestions!
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@kimiloluwa thank you for sharing your point of view! I looked at this from the customer's side, where it'll be good to just "buy it once". But now I see how that's not the nicest thing for creators.
Congrats on your launch once again!)
The TV store is back and now it is armed))) It is good that there is development in all areas of e-commerce. The target consumer of goods is getting closer to the seller and this is good. Good luck in product development! Are there any plans for functionality in the near future? What would you like to add?
@kir_krotko β‘οΈ It truly is. There's SO much else coming but we're adding to interactions next! Ie allowing people to engage with the videos so they can get real-time engagement
Allowing brands to quickly create high-converting, attention-grabbing video UGC pages with just a few lines of code is great. Congrats to the Gander team on this fantastic achievement!
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