Happy Tuesday everyone.
I hope you're having a crispy morning.
I'm Pete - one of 4 makers of Waffle. Waffle is a social network just for you & your best friends.
Social Media is broken and mainly shows you entertainment & ads.
The current landscape is all about doomscrolling & finding yourself spending too much time looking at stuff you don't really care about.
Just so that you occasionally look at an ad or buy a product you didn't need.
I wanted to change that.
So I chatted to my friends Verena, Tosh & David and got to work.
As a team of 4 we shipped many products in the past couple of months & stumbled upon a social media trend called 'Wednesday Waffle'.
'Wednesday Waffle' is a group of friends sending each other updates every Wednesday.
I loved the idea, but I couldn't find any platform that allowed me & my friends to do just that.
There is simply no social network or messaging app free of distractions like news, businesses, ads or people dancing.
Is there?
So 4 weeks ago we decided to build our own. Let me introduce you to Waffle.
Waffle lets you share short & crispy voice notes with your closest friends. You can add a picture for context, and start a conversation with your besties.
Who would you share a waffle with?
Invite them and waffle on...
Pete
@immanuelkapa thank you stranger whom I have never met before and certainly would never ask as a favor to leave a comment for engagement.
We are working hard on making waffle all about interacting with your best friends. So our KPI is the number of 'great conversations with best friends'.
We are going to optimize and priorities everything we do around that.
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Congrats on the launch! well, a social network focused on close friends seems like a cool idea and a refreshing concept.
@oksana_ch thank you, Oksana. I appreciate your support.
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hey, that's cool! i love these little social apps that are "heavily restricted" and don't use toxic mechanisms. just sent it to my besties (love the wording), as with three of them voice memos are the primary means of communication.
Congrats on the launch, @__tosh@david_pfluegl1@hakuverena@peterbuch.
Keeping things distraction-free and close to real friendships - like it.
But that said, I'm curious—do you think the world is ready for yet another social tool?
findable.
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