Hi everyone! I’m Pontus Lagerberg, one of the makers of White Swan. White Swan was born from seeing how complicated it is to offer (or buy) life and LTC insurance online—whether you’re an advisor juggling multiple carriers or an individual trying to compare coverage options. We set out to change that with an AI-powered, no-code platform that creates delightful client and agent experiences by simplifying everything from landing pages to applications. We started by talking to countless advisors, business owners, and individuals who either wanted a seamless way to embed insurance into their services or were frustrated by endless forms and inconsistent user experiences. The feedback was clear: people needed an easy-to-use, customizable and fully-branded solution that didn’t require heavy coding or huge budgets. So we built exactly that. White Swan’s platform helps you launch a professional insurance funnel in minutes—no dev or design team needed. And because we integrate with 35+ carriers and multiple insurance types, it’s just one platform for everyone, from first-time buyers to experienced agents. We’ve been thrilled with the early response—hearing that we’ve made it drastically simpler to offer and manage insurance is what motivates us to keep refining. In the near future, we plan to expand our integrations, product lines, and add more features to further streamline the process. A huge thanks to everyone who helped us get here and for sharing White Swan with the world today! We’d love to hear your feedback—your support means everything to us.

White Swan

AI-enabled Insurance Sales Platform

AI-enabled Insurance Sales Platform