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Luckily, the format makes it incredibly easy to skim one week — just so you're on top of the game (and can sound smart on Twitter) — and then dig in another week and really do work.
I've been paying member since day one. It provides so much value for the price. Web Smith is one of the most insightful and kind people in the ecommerce industry — I always value his perspective. 2PM started as a newsletter and a labor love, but it's been amazing to see it grow into a fully fledged resource for anyone looking to understand the DTC space. The increased cadence and depth of reporting just keeps getting better!
Left more in my comments below. TLDR; it's my secret weapon for staying on top of the ecommerce/DTC industry.
If you're interested in online commerce, you should be reading the content at 2PM.
