As a back-end and database developer who dreams in data, appsmith makes me look like I have style and panache enough to build a UI (which I don't, but appsmith enables me to look good). Especially when I'm prototyping something and need feedback, I can build out a UI in appsmith that makes the backend design usable. It is much easier to get buy-in from stakeholders who can visually play with the actual app so easily. I like that it is nimble and flexible enough that I've never felt held back when doing anything complex. That's a huge win for me.