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Tried the burger over a year ago for the first time at Impossible HQ, have been very impressed by their execution, marketing, and product.
Hope they manage to get the price point down dramatically so they can actually undercut the cost of ground beef in the US, without compromising the product. That’s the real challenge!
I went hunting for this burger when I read about it somewhere or other. It's hard to find, as many of the listed locations on their site no longer stock it. Delicious product.
I tried the Impossible Burger a year ago at Momofuku in New York and while the whole burger itself wasn't impressing me, I have to admit that the "meat" really tasted like meat. It might not be the "premium ground beef" at that time but I read an article about their new version which should be pretty terrific.
Looking forward to try that one. I hope this will be the future, so we can finally end the cruelty we're doing to animals and the planet.
