SEMrush

Get measurable results from online marketing

4.4•39 reviews•

462 followers

Get measurable results from online marketing

4.4•39 reviews•

462 followers

Visit website

SEO tools

•

Keyword research tools

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Semrush is a popular SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization.

SEMrush Reviews

The community submitted 39 reviews to tell us what they like about SEMrush, what SEMrush can do better, and more.

4.4

Based on 39 reviews

Review SEMrush?

SEMrush earns strong praise for unifying keyword research, competitive insights, site audits, and rank tracking into one dependable workflow. Founders from AdCreative.ai and Comigo highlight its depth for uncovering content gaps and monitoring competitor movement, noting a learning curve that pays off with repeatable results. Power users appreciate long‑tail discovery, backlink and position tracking, and reporting that informs strategy. Common drawbacks: pricing can feel steep for smaller teams, UX can overwhelm newcomers, and one agency flags AI Visibility Toolkit billing and brand-removal friction as a design concern.

+36

Summarized with AI

Pros

competitor analysis (17)

keyword research (14)

comprehensive SEO toolkit (12)

all-in-one platform (10)

site audit (8)

backlink analysis (7)

content marketing tools (6)

rank tracking (5)

user-friendly interface (5)

social media management (4)

Cons

high pricing (7)

steep learning curve (4)

limited data accuracy (2)

Pros

Cons

Reviews

All Reviews

Most Informative

Founder Reviews (9)

View all founder reviews

Other Reviews (30)

View all

•3 reviews

What needs improvement

PSA for agencies: Semrush's AI Visibility Toolkit locks you into $99/mo per brand with no self-service removal

Wanted to share my experience so other agencies don't get caught off guard.

We recently started using Semrush's AI Visibility Toolkit (Brand Performance feature). As an agency, we added a couple of brand domains to evaluate — one was for a pitch we didn't even win.

When I went to remove the unused domain, I discovered:

You can't remove brands yourself. There's no button, no setting, no self-service option.
Each brand you add triggers a $99/month recurring charge that continues indefinitely whether you use it or not.
To remove a domain, you have to contact support and wait for their team to handle it manually.
To cancel the toolkit entirely, you have to fill out a cancellation form, then confirm via an email button within 24 hours, or it doesn't go through.

When I asked support about this, even the agent seemed confused about how billing works for these slots. At one point they told me billing is "based on term length, not usage" but also confirmed we're on a monthly term — which... should mean it drops off next month? They couldn't clearly explain it either.

Why this matters for agencies: We add and drop brands constantly — pitches, audits, short-term projects. A tool that silently locks you into ongoing charges per domain with no way to manage it yourself is a dealbreaker. This isn't a pricing problem, it's a product design problem.

For what it's worth, support was polite and did offer to remove the domain manually. But the fact that this is the only way to do it — combined with the multi-step cancellation process — feels like textbook dark pattern design.

We're moving to another provider. Just wanted to put this out there for anyone evaluating Semrush's AI tools for agency use.

TL;DR: Semrush charges $99/mo per brand in their AI Visibility Toolkit with no self-service way to remove brands or stop charges. Cancellation requires a form + email confirmation within 24 hours. Even their support couldn't clearly explain the billing. Agencies beware.

Report

8 views1mo ago

•2 reviews

I’ve been using SEMrush for quite some time and overall, it’s one of the most comprehensive SEO toolkits out there — packed with features that genuinely help marketers and content teams grow. That said, the pricing can feel a bit steep, especially for smaller teams or indie creators. I’d also love to see more granular data broken down by search engine (not just Google), and if possible, the inclusion of YouTube search data as well — it’s such a major traffic source nowadays. Accuracy-wise, the data is solid, but there’s still room for improvement, especially when you’re analyzing less competitive or emerging keywords. Still, a powerful tool with huge potential. Keep it up! 🙌

What's great

comprehensive SEO toolkit (12)

What needs improvement

high pricing (7)limited data accuracy (2)lack of YouTube data (1)

Report

14 views11mo ago

•19 reviews

I’ve been using Semrush as my go‑to SEO toolkit for several months, and it’s packed with everything I need to plan, execute, and track campaigns. The Keyword Magic section makes uncovering long‑tail opportunities effortless, while its Site Audit and On‑Page SEO tools flag technical issues and optimization gaps before they hurt rankings. I rely on the Backlink Analytics and Competitive Research modules to see exactly where my rivals are getting links and traffic, and the Position Tracking dashboard keeps me on top of daily rank shifts. The Content Marketing Toolkit—especially the SEO Writing Assistant—helps me weave target keywords naturally into drafts. On the downside, the entry‑level plan can feel pricey for solo users, and it takes a bit of time to learn how all the reports fit together. Even so, its depth of data and unified interface make Semrush indispensable for anyone serious about growing organic visibility.

What's great

rank tracking (5)competitor analysis (17)keyword research (14)comprehensive SEO toolkit (12)site audit (8)backlink analysis (7)content marketing tools (6)

What needs improvement

steep learning curve (4)high pricing (7)

Report

8 views11mo ago

•8 reviews

What's great

I’ve used SEMrush when SEO needed to move from guesswork to signal. SEMrush gives visibility into keywords, site health, backlinks, and competitor movement in one place.

I’ve used it to identify content gaps, track ranking shifts, audit sites, and understand why competitors were gaining traction.

It takes some time to get comfortable with the depth, but once you do, SEMrush becomes a dependable companion for anyone working seriously on search and organic growth

Report

21 views2mo ago

•12 reviews

I've been using SEMrush for several months, and it has significantly improved my SEO and marketing efforts. The comprehensive set of tools allows for in-depth keyword research, competitive analysis, and tracking of website performance. The user-friendly interface makes it easy to navigate through various features, from site audits to backlink analysis. SEMrush's detailed reports and insights help in making informed decisions to enhance online visibility. Despite the higher cost, the wealth of data and actionable insights provided by SEMrush make it an invaluable tool for anyone serious about SEO and digital marketing

What's great

user-friendly interface (5)detailed reports (3)actionable insights (3)competitor analysis (17)keyword research (14)comprehensive SEO toolkit (12)site audit (8)backlink analysis (7)

What needs improvement

high pricing (7)

Report

1 view2yr ago

•1 review

I've been using SEMRush Marketplace for content for quite awhile. The favorite writer feature worked ok for me. It seemed like I was able to use the same writer for articles over and over that did an excellent job - and then the quality disappeared. Choosing favorite writer no longer gave me the same quality of content. I'm talking key word cramming. Text that doesn't sound natural. Content that is PACKED full of colloquialisms so it sounds stupid. You get the idea. I am also not able to choose a favorite writer for "website copy". Only for blog content. If I want website copy, it's a random person every single time. This gives random content quality. And some of it is really bad! Extensive time needs to be spent on editing. For the time I need to spend editing, I may as well be using AI and doing it myself.

Report

3yr ago

•4 reviews

Game-changer for optimizing social media strategies, it offers deep insights into SEO, content performance, and competitive analysis. Its real time tracking of keywords and competitor strategies has significantly enhanced our content visibility and engagement. The social media toolkit excels in scheduling and analyzing engagement, yet some may find the analytics features require a steep learning curve.

What's great

competitor analysis (17)social media management (4)

What needs improvement

steep learning curve (4)

Report

2yr ago

•3 reviews

Semrush is my go-to platform for everything from keyword research to site audits. The data is comprehensive and I love how it consolidates SEO, PPC, and social media tools in one place. The learning curve can be steep at first, but once you get the hang of it, it becomes an essential part of your digital marketing toolkit.

What's great

all-in-one platform (10)keyword research (14)social media management (4)comprehensive SEO toolkit (12)site audit (8)PPC analysis (3)

What needs improvement

steep learning curve (4)

Report

10mo ago

•16 reviews

Been using SEMrush for a while now, one thing I noticed new users often get overwhelmed by the data. Here's a tip: start by filtering keywords with a balance of high search volume (1k+) and low difficulty (<50). Also, use the "Questions" tab to find long-tail queries—they’re gold for content ideas.

What's great

keyword research (14)

What needs improvement

steep learning curve (4)

Report

8mo ago

•6 reviews

Semrush is an absolute game-changer for digital marketing! This all-in-one SEO and content marketing toolkit helps me research keywords, track rankings, analyze competitors, and optimize campaigns with precision. The keyword magic tool and position tracking are invaluable for boosting organic traffic. Plus, the content analyzer and SEO writing assistant ensure every piece I publish is optimized to rank. Whether you're an agency, freelancer, or in-house marketer, Semrush delivers powerful insights that drive real results. Worth every penny!

What's great

all-in-one platform (10)rank tracking (5)competitor analysis (17)keyword research (14)comprehensive SEO toolkit (12)content marketing tools (6)

Report

12mo ago