HOW TO BUILD A HARRY'S PRE-LAUNCH REFERRAL PROGRAM IN 4 SIMPLE STEPS
Have you ever wondered how Harry's, a men's grooming brand, gathered 100,000 emails in one week?
Have you ever wondered how Harry's, a men's grooming brand, gathered 100,000 emails in one week?
tip: Harry's was asking you to enter your email in order to join their milestone referral program.
tip: It's important to make sure your program is shareable. Harry's participants could share via social media (Facebook, Twitter) & email.
tip: Try to incentivize your happy customers. Harry's was rewarding with its own products and top referrers could get "One Year Free Blades".
tip: In other words, how many tiers do you want to have? An average number of tiers is 4-5. Harry's used 4 and it worked perfectly!
tip: This step is key to the success of your referral. Harry's first prize was easily attainable and the next tiers weren't difficult to achieve.
Launch the referral program you just
created in Viral Loops.
They join by:
They invite via:
Pick your option:
I'd like to set:
People unlock prizes per: