Evan Armstrong is an investor, founder, and adviser. He's a lead writer at Every, where he writes the Napkin Math, a publication focused on business breakdowns, by the numbers. Find him on Twitter: @itsearmstrong.
TL;DR
- This is the first post in a new series where I examine how startups are able to build something great. These posts aren’t sponsored and the company doesn’t pay for the coverage.
- Remora Carbon signed multiple enterprise customers in its first year of existence and didn’t do anything truly unique with its sales process. Instead, it built a shared incentive revenue model, chose its first customers carefully, and attacked the global problem of climate change.
- Other startups can emulate their success by going after truly difficult problems (e.g. quit building boring productivity and workflow software).
This excerpt is from an article originally published on Every, a publication and writer collective focused on business.