Watch: Why these SaaS companies are betting on connected apps

Published on

August 24th, 2022

Author

Sarah Wright

Category

Interviews

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Where will data reside in the future of SaaS?

And why are SaaS companies are betting on connected apps?

We teamed up with Snowflake to talk about a new deployment model for delivering SaaS to the customer — connected apps — and understand why startups are bringing their applications to their customers’ data platforms. Moderated by Emily Dillon, Applications Product Marketing at Snowflake, we spoke with three experts who are building applications on top of the data platform.

Esther Pinto – Head of Information Security, Anecdotes
Soumyadeb Mitra – Founder & CEO, Rudderstack
George Xing – Co-Founder & CEO, Supergrain

We discuss:

How the customer experience looks different for connected apps, from richer data to more control over data
Why connected apps may make it easier for data, security, and marketing teams to get engineering buy-in on new software adoption
How preserving customer control over data opens customer acquisition opportunities in new, high-security markets like fintech and healthcare
Data ownership: The benefits of letting customers have control over their unique security requirements
Have we gone full circle? The speakers share their vision for the future which includes more privacy and less integrations.

Watch:

Have more questions for the speakers? Reach out to them via social media using the links above.

Comments (19)

Ahnaf Rahat @ahnaf_rahat

WhiteLabel

Good read !

Sep 28, 2022

han @han5

I thank you for sharing this much useful information. I find this resource to be of maximum benefit to me. Thank you so much for your hard work. dordle

Aug 26, 2022

Kelly @freedomkelly

Flot AI

I'm so excited about this!

Oct 5, 2022

MS PURWOKO @bungomedia

Thank you for all these good stories

Sep 29, 2022

Noah Clayton @noah_clayton

Thanks for such informative information. I believe that ui/ux design and development services for B2B SaaS companies are the future. And there are quite a few of them on the market now. What are only the works of the company https://www.dworkz.com/.

Sep 29, 2022

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