Where do you stand on AI generated content for SEO?
Namrata Arya
14 replies
There’s so much chatter around this and it has been one of the most polarizing topics in the SEO community in a long time. While Google says it doesn’t have a problem with AI generated content, a lot of SEO experts believe otherwise. What is your take on this?
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Emily Willis@emily_willis1
Great discussion topic! I use AI generated content for various different stages in the content production workflow, some of which include; idea generation, content outlines, reworking existing/old content, optimising existing content, refining poorly structured paragraphs fast, meta data generation, H1s/headline creation & experimenting, script creation, social copy, email copy, marketing copy, internal comms messaging etc.
Where it falls short right now is producing original long-form content given AI calls from existing content IP.
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I have been using ChatGPT to generate a lot of content for SEO. However, it never is a straight up copy paste job, I usually edit the content to ensure that there are no red flags in the content. I have seen good results on my blogs with some turbulence lately due to the massive google update. Otherwise I see no problem.
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SEO would be easy to generate using AI. BUT - It is more related to what your competition is doing. Anyone can write standard SEO which is just basic information about your app or website. You need to do some research and check how you can overcome your competitions SEO and rank higher than them. Not easy as a startup though,
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Neil Patel has a great tweet about GEO here. With AI search engines, AI content on websites will actually rank you lower.
Tweet - https://x.com/neilpatel/status/1...
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@jd_worcester thanks for sharing this. This doesn’t say AI content will rank you lower though?
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Its a lot of proofreading and editing, so we would still need a technical person to do the job as only he can find out where improvements in the content can be made.
Well, when it comes to AI-generated content for SEO, it's like walking a fine line between innovation and imitation. So, are we letting robots write the next great novel, or are we just creating a digital version of Mad Libs?