How often do you send newsletters (frequency)? 📬
Business Marketing with Nika
43 replies
What is according to you an ideal frequency of sending newsletters?
Feel free to discuss and give your POV/Experiences.
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Business Marketing with Nika@busmark_w_nika
JFYI: Currently, I send weekly newsletters. If you are interested, you can sign up. BUT Need to warn you first... my fill-in form is a pain cause I do want to know who my subscribers are because I want to customize the content. If you complete it – Congrats. You will not regret it.
https://forms.gle/HfkttA51c5EnBymbA
#selectiveprocess
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That's a great question! At Flowlu, we send out monthly product digests, but I'm interested in exploring what other SaaS companies do in this area because I believe there's definitely room for improvement on our end.
@daria_rokutova How long are your emails? Because for 1 month period – there are too many things that can happen.
@daria_rokutova Oh, and please, do not forget to vote in poll because I will be creating summary from those results :)
@busmark_w_nika Yep.
I tried but did it for like a 10 days.
There are a lot of creators doing it every day.
But their newsletters are around 200-250 words. Which is not hard.
Launching soon!
I think it should ideally balance engagement with not overwhelming subscribers. We typically send newsletters biweekly. Studies suggest this frequency maintains audience interest without inducing fatigue. For instance, in our experiment biweekly newsletters showed 26% higher open rates compared to weekly ones.
But, (obviously) it depends on your audience and content. Industries like news or fashion may justify weekly sends. Overall, quality over quantity is crucial. Test different frequencies and monitor metrics like open rates and unsubscribe rates to find the sweet spot.
@imaravind For me weekly is ideal. Not too much out of sight but still to be visible enough. Do not wanna annoy people on a regular basis like 2 or 3 times per week. But your observation is quite interesting. I wouldn't say that it is more popular but in your case, it seems to work perfectly. Thanks for your contribution and for sharing your internal insights.
@busmark_w_nika we send weekly newsletters, thats a fine balance between keeping the people informed about happenings in the company and not bombarding their inboxes with lots of knowledge/updates.
@mehtab__faiz Feel the same. Are you responsible for the creation of newsletter?
@mehtab__faiz where can I signup?
@yukioyama Is this tactic somewehre mentioned? Would like to learn more.
We typically send newsletters once a week. This frequency helps prevent overwhelming our audience with too many updates.
@chrisliam Do you have any specific time and day? This is something I am curious about as well.
Launching soon!
IM not a newsletter guy. Slow down the frequency if they become more generic. Speed up if they become less generic.
@sentry_co I am not into newsletters too much (yeah, I like writing, but interaction is only from my side and the feedback is limited in this way). The only thing that saves me is that I like writing. And try to embrace this form too because email is something "more personal"... the only place where I return regularly (not like social media who are owned by someone else). Happened to me several times that I lost access somehow to communities/accounts where I built something and lost contact with all of those people and couldn't reach out to them. There is much more behind the fact that this week or more – I will be asking the community about the topic related to emails.
Launching soon!
@busmark_w_nika Yes, email is probably the most open social network we have. Altho there are still gate-keepers (ISPs, Gmail, Outlook) here as well, but as long as one stays within rate limits it's fine. But email is definitely more portable and modular than top down SoMes like LI, X, YT, IG etc. If you like writing. then a hybrid email / blog setup could be the sweet-spot. Blogs are probably the least gated way of communicating we have today. Especially when hosted on GitHub, in markdown. As oppose to medium . com which is another gated community with dubious history of blocking. ref https://sindresorhus.com/blog/ne...
@sentry_co I hope that once I will make time to create a blog as well. Keep evolving and we will see.
Launching soon!
@busmark_w_nika What about double posting? Some of these newsletter providers have this perma link to the newsletter that lives on a blog. Also good for SEO. With a signup to our newsletter link at the bottom. Setting up a blog on GitHub takes 30seconds. Sending an email takes 30 seconds. Adding mail chimp to the blog takes 30minutes. Because mail chimp is very difficult to navigate. 😅
@sentry_co Honestly, I haven't researched this in detail yet, so I don't want to comment on it, so as not to say nonsense. 😀 But it's worth a review from my end. :)
Launching soon!
We send out our newsletters bi-weekly. We've found this frequency to be the most manageable for our team size, allowing us to maintain strong open rates and engagement. Ideally, we'd like to increase this to weekly, but there are so many competing priorities at the moment.
@jonwhitby What about do you write? Topics etc?
I send newsletters bi-weekly, striking a balance between keeping my audience engaged and not overwhelming their inboxes. This frequency allows me to share valuable insights and updates, ensuring content remains fresh and relevant.
The hardest part is know what to say. Dan Koe has a nice process that he follows to turn newsletters into tweets and youtube videos that way the content ideas scalae and you're not always re-inventing the wheel.
@rodney_manor I have seen that many people read book Focus by him. I haven't read but I should as many people refer to him. Thank you for this insight :)
@busmark_w_nika Dan doesn't miss often! I'm sure it's a good read. I'll get the audio soon and listen to on a few walks.
Monthly or twice a month works fine for me depending on the audience type as well.
@busmark_w_nika randomly for now. Previously, I had a particular day.
But I've noticed that irrespective of the day I get my target number of views.
Every other week works well for me.
It gives me enough time to gather interesting tidbits and share them without being too in-your-face.
Okay I will do that today with you