About
Growth marketing sits at the intersection of technology, creativity, and analytics. And that intersection is my happy place. Over the last 5 years, I've helped brands small and large find growth through marketing. Like when I: - Increased Microsoft Account signups by 20% by analyzing customer journeys and enhancing the value prop. - Drove 18% revenue growth at Ravkoo Health with targeted digital campaigns. - Increased an Egyptian e-commerce startup's conversion rate by 50% by optimizing its ad funnel. - Started a digital marketing consultancy and helped over 10 startups from 3 continents refine their funnels and messaging to supercharge their growth. I now head growth marketing at Rafa.ai where I am helping make investing less stressful and more democratized through AI.
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