Artem Fedorovich

before my last launch i read all the standard advice. post consistently, be everywhere, announce loudly, batch your content. i did a bunch of it and it mostly did nothing.

what actually moved the needle was embarrassingly small. a handful of real conversations. one question i asked in a forum out of curiosity brought more of the right people than every announcement post combined. i wasnt even promoting, i was asking about a problem, and the people who had that problem showed up on their own.

which leaves me with a weird conclusion i dont fully trust yet: the loud, scalable stuff performed worst and the slow, unscalable stuff performed best. maybe thats just my niche, or my sample size of one.

so im curious about your data points. whats a distribution move that worked way better than it had any right to? and whats the standard advice that did nothing for you?

Yesterday, you contributed a lot to my discussion about not sounding too salesy.

But that's not the only problem the early founders have.

ive been thinking about the gap between knowing a tool exists and actually being able to use it, and how differently those two things happen for me.

reading about a tool gives me the pitch. the feature list, the happy path, the demo where everything works on the first try. i can describe the tool after that. i still cant use it.