Aruna Neervannan

Stickiness in features, slick & fast UI, reliable customer support and doing what you say i.e. vision & mission. Stickiness in features can be done in many ways - onboarding experience, having something new for user everytime they login (like recommended videos in YouTube), extensive and deep integrations, gamification etc.

1. Adaptability when there is so much unpredictability in the process, market and more 2. Building the product is probably the easiest part 3. It's not about the competition

Personally, I look at inbound vs outbound from a results vs resources perspective. Broadly speaking, inbound is slow and steady if you do it right while outbound is fast and volatile. So, ask yourself questions like - am I looking for quick results for an event or feature launch or similar? Or do I want sustainable results that I can afford to wait for? If I've taken funding, I might need to...

Classical music.

One second after certain famous personalities post? :) Joke aside, if you conduct a demographic segmentation of X's users, it should become clear.

For a company just starting out, it'd be easier to sell a product than a service. Not easy, just easier. Assuming the product and service are both good. This is because it's much harder to build trust in the quality of service than for a product. For one thing, you can test a product before you buy, usually extensively. Service, not so well. Also, the quality of service delivered by one team...

Yes, PH should do something about this. From our side, we can just report that comment. Like how scammers are usually not very good with grammar, those who use AI are often lazy. Makes it easy to identify, usually. They can only write stuff with AI that sounds genuine with very specific & custom prompts. And these prompts take time to write and thus is counterproductive. I side-eye any...

It's apples and oranges. One aspect of why marketing is hard is because there're so many variables for even the simplest of campaigns to perform well. Coding is hard because there're a thousand different ways to do the same thing, but with subtle or not-so-subtle differences in the output. These differences will matter sooner or later. And these ways change with time. I guess you could say...

For certain jobs, it makes sense to work from office. In tech, most don't. Hybrid can be the best, but it depends on the terms.

I think if someone simply avoids writing about topics that have already been discussed many times here, then they're already ahead of the curve. One gap in topics that I see here is stories. You could interview founders from PH and share their stories. In detail, because that's where learning comes in. An important part about PH is collective learning about how we can all build and grow...

When the tools and methods to do something get cheaper and/or democratized, what remains i.e. quality, becomes the biggest differentiator in getting results. And this quality is a construct of different variables like creativity, timing, relevance, collaboration and more.

Reading the right places is a way to get the broadstrokes. But you also need a good network for early warnings of major changes, and to go deep into certain trends. So, breadth - blogs and other publications, depth/urgency - connections.

Use soft CTAs that are relevant and contextual. Keep the design simple and clean, focusing on the content. And personally, I prefer emails with dark backgrounds and colors, easier on the eyes for readers.

ROI.

As a channel, content takes more time to deliver than, say, ads or email. And the longer a channel is like that, the more important the depth of your analytics become. I'd say that in case of ads or email, your analytics' strength should be in dealing with the number of experimentations i.e. quantity. In content, SEO and the like, your analytics should be very deep i.e. depth of insights into...

For me, I've found it's a mix between planning and learning to roll with the punches. As a founder, so many things vie for my attention, but there are also things that if I don't plan for them, I'd never ever get to them. So, a little bit of planning but mostly prioritization.

I try to make a quick plan about Monday mornings on Sunday itself. Just a 10 minute thing. So that I have 2-3 lined up to get started. By the time I finish those tasks on Monday morning, I'm already in the zone.

DaVinci Resolve. It's really good and free too. If you want something very easy and fast (but also basic), Microsoft's Clipchamp should do.

Having ulterior motives is a quick way to earn distrust. I guess a part of what makes genuine connections so valuable is their scarcity.

Canva to A/B test, Figma for scaling.