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Shivani Kumar
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I worked on the legal side of startups for around 2 years. From what I saw, marketing/content resources either came in too late or were too expensive. Unless you have a specific person on your founding team, marketing is pushed to the side to focus on commercial operations (not the best idea, but for obvious reasons, shaping the product/service comes first before pushing it out to market). You...
As an Indie Founder, why don't you hire a marketer?
Sveta Bay
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Shivani Kumar
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In the growth of your company, what is the biggest issue you've faced with creating content?
After working on the legal side of startups, I noticed that all kinds of written content was necessary to the success of a young company. From impressing stakeholders to attracting funding to generating customer leads, high-quality content could make or break a fledgling startup. However, good writers amongst founding teams were few and far between, freelance writers were unreliable, and...