Martin Joo

The iGaming advertising industry faces several challenges in the realm of advertising. Let’s delve into these complexities and explore potential solutions: Adapting Legal Landscapes: Navigating iGaming legal regulations proves to be a significant challenge in 2024. Operators must tailor their activities to individual countries’ frameworks, which can create barriers to market entry and increase...

Sports gambling ads have come under scrutiny for their potential impact on vulnerable populations. Here’s an exploration of this issue: Exposure and Influence: Research commissioned by GambleAware reveals that regular exposure to gambling promotions can significantly alter perceptions and associations related to gambling for children, young people, and vulnerable adults. Among non-gamblers,...

To reach a larger audience with betting ads, strategic planning and effective execution are essential. Here are some actionable steps to expand your reach: Understand Your Audience: Comprehend who your ideal customers are and tailor your gambling ads to appeal to them. Consider factors like age, interests, and preferred gambling activities. Knowing your audience enables you to create targeted...