Burhan

There are a lot of brand names out there. It’s impossible to know who owns them, or who your dollars are supporting when you buy from them. Many big brands are owned by the same few companies. For example, Procter & Gamble owns Pantene, Tide, Pampers, Crest, Downy, Head & Shoulders, and this is a pattern you see in every industry. I made Paper Trail to solve that. It colours brands on...

There are a lot of brand names, it is impossible keep track of which company owns what. I made Paper Trail to solve that. It colours brands on your screen either red, yellow or green depending on the ESG rating of the company, with more info available if you hover. There are pros and cons with this approach, but I like that it adds a comparable way to see brands at a first glance. I am...

Hi everyone, I made Paper Trail because it was impossible to know what my dollars were supporting. So many brand names are owned by the same few companies, and understanding their ethicality is almost impossible. I wanted something simple to use that gives users a nudge towards supporting companies conducting business the right way. I would love if you add it, I will keep improving it and I...