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![Brennan Matthew](https://ph-avatars.imgix.net/606979/ea097c45-54d1-410d-a445-4468a957abaa.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![Brennan Matthew](https://ph-avatars.imgix.net/606979/ea097c45-54d1-410d-a445-4468a957abaa.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Brennan Matthew
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Hi Hunters!
Building or maintaining new habits has always been a struggle for me. Whether it's New Years Resolutions or goal-based habits (like losing weight), I always seemed to revert back to my old, ingrained habits... Until i learned more about the scientific approach to behavior change (implementation intentions, theory of planned behavior, social cognitive theory, Fogg behavior model,...
![MyWayy](https://ph-files.imgix.net/160777fa-42e2-4ebe-8e96-be7fcd20fbd8.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
MyWayy
The ultimate habit building mobile application
![Brennan Matthew](https://ph-avatars.imgix.net/606979/ea097c45-54d1-410d-a445-4468a957abaa.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
MyWayy is a habit building & time management mobile application that makes breaking bad habits easy & building new ones fun by involving friends & followers. Try out new celebrity routines or challenge a friend; whatever the habit, find your wayy at MyWayy.co.
![MyWayy](https://ph-files.imgix.net/160777fa-42e2-4ebe-8e96-be7fcd20fbd8.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
MyWayy
The ultimate habit building mobile application
![Brennan Matthew](https://ph-avatars.imgix.net/606979/ea097c45-54d1-410d-a445-4468a957abaa.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Brennan Matthew
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This book is amazing. Cue, routine, reward - similar to Nir Eyal's hooked model (T.A.R.I) and BJ Fogg's B=MAT. All really solid theories. If you're interested in habit change and creation check out the app i'm building based on the leading theories behind behavior change 😄 https://www.mywayy.co/
![The Power of Habit](https://ph-files.imgix.net/29393492-670e-4f19-bef8-4b3bcdd32c03.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
The Power of Habit
Why we do what we do in life and business