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The Experimental Method is a weekly newsletter of scientific method applied to business, featuring innovative founders that walk you through the experiments theyβve done and how you can do them too.
Experimental Method
Repeatable Business Experiments π -> βοΈ -> π
Brett Friedman
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Hi PH Friends and Fam!
Like many of you, I'm a tester. I experiment with everything: tea blends, recent trends, and of course business. At Marpipe, we specialize in helping businesses run advertising experiments, and we quickly realized how valuable the stories and data from these experiments could be to others.
Since childhood I've treated daily life like an experiment. What small things...
Experimental Method
Repeatable Business Experiments π -> βοΈ -> π
Brett Friedman
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Our product is marpipe.com an automated testing platform for ad creative. Our first customers were all people in our network and word-of-mouth referrals. We've gotten users from Medium articles, from paid ads, from LinkedIn Prospecting, from going to Events, and from speaking at events.
Just about all of our customer interviews are over Zoom.
How did find your initial users?
Junior Owolabi
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Brett Friedman
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You can make 100 images at a time! Multiple aspect ratios at once to fit any placement, social media site, ad network, or blog.
It's optimized for ads (multivariate testing), but can be used like Canva.
It's called Marpipe: https://www.marpipe.com/!
We've got a closed beta coming up for anyone interested. Facebook advertisers and digital designers are preferred :D
Here's our brand new,...
Share your product here to get support, feedback, users (w/c 30th of March)
Abadesi
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Brett Friedman
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What are the most effective pre-launch marketing tactics you use to build hype?
I've tried/am trying:
- FB ads
- LinkedIn Prospecting
- Email Blasts
- Forum Posts (like this one :D)
- Social Media
- Content Marketing
- Events (Throwing and Going, when this was possible)
They all work in their own ways, but on small scales (before it gets expensive).
What kinds of strategies, tactics, techniques, tips, have you tried and seen work?
Brett Friedman
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Finding the best channels to get beta testers for pt. 2 of Marpipe's launch
What's your main goal for March?
Alex Spitz
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Brett Friedman
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1. Damn Good Advice by George Lois: If you like quick hits of creative wisdom
2. 101 Creative Problem Solving Techniques by James Higgins: If you like systems to jailbreak creativity
3. Cashvertising by Drew Whitman: If you like actually practical neuromarketing information
4. Tao Te Ching by Lao Tzu/Ursula K. Le Guin: If you like emotional intelligence
5. The Art of Conversation by...
What books did you read last month (February 2020)?
Alisa Smelkova
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