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The new rules of CRM and the “How” of making it real
This whitepaper explains the evolution of CRM into CERM – a Customer Engagement and Relationship Management system and importantly, what businesses today need to keep in mind before embarking on the implementation journey.
https://www.brillio.com/thought_leadership/the-new-rules-of-crm-and-the-how-of-making-it-real/