When we started talking to small business owners about their Meta ads, the same story kept coming up: solid product, decent creative, budget still disappearing with little to show for it.
For a long time the easy explanation was "their ads just aren't good enough." But the more founders we spoke to, the less that held up. The real culprit was something quieter.
Meta's algorithm needs a certain amount of conversion data to optimize properly.
Trippple Club
