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Daniel
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The Aura strap is actually a pretty unique device. I would suggest this device to a user who does not have the Apple scale yet and wants to have the additional hydration measurement. After comparing its function and cost between those two devices I see this as a more: mobile, cheaper and functional alternative.
While I can understand a lot of the the criticism surrounding it not working...
AURA Band
Fitness tracker that knows what you're made of