Daria Ofitserova

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

Hello Product Hunt!

I've been testing distribution across LinkedIn and X for a few launches now, mostly just to see what's the best channel.

At Product Hunt, we re on a mission to help builders find users and help users find the best new products.

We ve been at it for over a decade, and we ve accumulated a ton of data, but we ve rarely shared it with the outside world. Until now.