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Darwin Binesh
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When we were publishing every day we scanned content and sources of interest every day and then wrote ours. That as professional content.
Personal content can come from anywhere. Memories, pictures, major events, moments that made us think.
Creating content frequently requires knowing when a piece is done. So many people overthink it when trying to publish regularly.
Hope that helps!
How do you come up with content ideas regularly?
Deep Patel
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Darwin Binesh
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For me it’s been newsletters. The inbox is a personal place and creating relationships there to me a reflection of good content that people commit to consuming.
That commitment signals loyalty. They’re not just giving a second to read, they’re diving in. It’s a 2-way commitment that allows for the relationship to really prosper.
Hope that helps!
On which social network can you build the most loyal audience?
Danny Kouba
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Darwin Binesh
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Mostly good prep and reducing distractions. Approaching tasks with the end result first was very helpful.
Hiring helped a lot too, but it's a bit of a cop out.
What about you?
What you do to increase your productivity?
Khyati Rathod
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Darwin Binesh
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Work: better notes and more organized. less distractions if i can too.
Life: saying f you to people i don't like more often 😅 - sometimes just gotta get it off your chest you know?
What is something you are doing this year that you did not do last year?
Nicole Chaplin
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Darwin Binesh
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We've been expanding self-serve customer service tools like a start guide, documentation, and youtube videos with guides on how to do things.
I'm at beehiiv, and these have been big as we've seen a little more growth than usual lately. Highly recommend.
Hope that helps!
What are the key factors that contribute to a good customer experience, in your opinion?
Lucas Oliveira
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Darwin Binesh
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We've focused on good notes and good slack hygiene when we can.
Our meetings are efficient, which let us get more work done. Having said that, it's important to over-communicate and sometimes meetings really help with that.
Hope that helps!
What methods can help improve efficiency for remote teams?
Eric Tung
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Darwin Binesh
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Is featuring other makers and their products for free a good idea?
I have a tech & business newsletter/blog and have been thinking about this for a while. Thought this would be a great place to ask. What do you think?
On one hand, it's nice because we create a little community, meet people we feature, and spread a little love.
On the other, I'm worried it cheapens the brand and people will try to take advantage.
We've done it a few times now, but...
Darwin Binesh
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I use beehiiv because it hosts my newsletter as well. Because we're growing, the features and pricing really work well for us. The referral program alone is worth it.
Hope that helps!
Which blogging platform are you using for your business/startup, and why?
Hemanthsaichowdary chittabathina
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Darwin Binesh
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I've found that sharing great content in the same niche helps fine people who want to solve the same problems as your product. They just haven't found the product yet.
Audience building in the same niche has been huge for us.
I approach it is "see what my audience is paying attention to" and provide that. In many cases it's content. This also makes it easier to collab with influencers in...
What are some of the best ways to grow a community for the product?
Gaurav Parvadiya
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Darwin Binesh
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beehiiv.
I started with them a few months ago for my company, which is a newsletter as a business (thelevelups.com). The features help with growth and the pricing is very good after 50k subscribers compared to competitors.
What platform do you suggest for building a newsletter?
smoul
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Darwin Binesh
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I've been exploring a new product for our business - looking at taskade.com right now. Looks promising. Does anyone have any experience with it? Thanks!
Your top Project Management Tools for 2023 would be?
Vijay Singh Khatri
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Darwin Binesh
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Building a referral program. Cuts the cost of acquiring a customer and helps with growth.
Hope that helps!
What’s one new marketing strategy you’d like to start in 2023?
Bren Kinfa 💎 SaaS Gems
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Darwin Binesh
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for me it was with pre-sales.
Sign ups in advance are nice, but hard to predict conversion. Real dollars have been the best validation.
Hope that helps!
How do you validate the demand for your product before building it?
Gaurav Parvadiya
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Darwin Binesh
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We setup NPS, and try to clear our support inbox a few times a day at least.
Lately, self-serve tools have been our focus. Faster answers for customers. We have support docs + guides, but we've repurposed it based on use cases:
- "get started guide"
- "how to maximize x features for y goal"
- FAQs
Our onboarding emails have helped a bit, especially when we slide self-serve pages into them....
What general processes can we put in place to ensure customer satisfaction in a B2B company?
Camila Alves
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Darwin Binesh
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Pretty much the same. We had a zoom paint night with a few drinks and just took it easy! Felt great, people liked it, and it was something most of us would normally never do, so a cool experience!
What's your team dynamic this holiday season?
Joyce Cabrera
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Darwin Binesh
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It can help but it's hit or miss. It helps if you already have a big following on one platform that can flow into another, or share on another that they like more than the first platform.
If all your platforms have few followers, it's tough. It's also important to change it up between platforms. Otherwise users who follow you in one place are reading the same thing everywhere, so they have...
Do you know what are the benefits of cross-posting articles across multiple platforms?
Salman Shaikh
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Darwin Binesh
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Yes it helps a lot in the beginning. But if the product sucks it won't matter because they'll all churn anyway (and then you'll look bad in front of that same audience).
I've found newsletters to be a nice balance because people who subscribe are much more engaged. Using Twitter or Instagram is good top of funnel, but focusing on the audience you own and growing that worked for me.
Hope...
Is it better to build an audience first and then launch a product? 🤔
Rahul Issar
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Darwin Binesh
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I bought bracelets on alibaba and sold them on etsy with Instagram as my main marketing channel about 9 years ago.
Switched to a newsletter business because it's so much easier to scale.
Great Q!
What was your first side hustle or intro to entrepreneurship?
David Fore
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