About
Core competencies: Product Strategy, Continuous Discovery, UX/UI, SaaS, B2B, B2C, Data-Driven Products, Agile, Design Thinking Design Sprint, Marketing Strategy, Product Lifecycle Management, Go to Market Strategy Industries: Edtech, Logistics, Oil and gas, Healthcare, Human Resources Technology, and Social media. Key Projects: - Driving Growth and Scaling Products, B2C/B2B Platforms, (2008 - 2020) - Creation, design, and launch of a logistics startup in Colombia that achieved 5k B2C and 300 B2B users in its first three months. (2018-2020) - Discover the solution and lead the product design team to build engaged features for a Dentistry app. (2022-2023) - Leads the product metrics and analytics strategy for a data-driven approach to social media development. (2023)
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