Evgeny Kotelevskiy

Hey, I'm Alex and I like writing English and TypeScript. I have founded a few companies (most recently Clearbit and Reflect), was an early engineer at Stripe, and I've also written a few O'Reilly books. I'll be answering questions on November 9th

Given all the recent changes on Twitter like paid verification, daily restriction on the no. of tweets etc., and given threads is a replica of twitter - do you think it will replace Twitter?

1. There are 2 types of virality: - Viral posts that bring a lot of new followers + 0 customers. - Viral posts that bring followers + customers. If you want #2, your posts should be very relevant to your business. 2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now. 3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%. 4. You can grow your audience and be profitable without virality. 5. Virality is a byproduct of consistency and analyzing what works/ what doesn't. 6. No need to respond to all comments under viral posts. 7. The same post can go viral and get 10 likes. 8. I love viral posts because I can stop posting and rest :) 9. Most times, the next post (after your viral post) gets low engagement.