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Indicative's latest feature, Customer Journeys helps you discover the most common paths customers take through your product and towards conversion. Build Multipath Funnels and Cohorts based on how customers move through your product for further analysis.
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Journeys by Indicative
Discover all the paths customers take through your product
![Esmeralda Martinez](https://ph-avatars.imgix.net/978589/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Indicative is a Customer Analytics platform designed for non-technical users. Powerful self-service analytics enable Product Managers, Marketers, and Data Analysts to make informed decisions by understanding the complete customer journey.
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Indicative Analytics
Customer analytics for everyone. No code or SQL required.
![Esmeralda Martinez](https://ph-avatars.imgix.net/978589/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Ever wonder how your favorite businesses use data to optimize their strategies?
Each week on Deciding by Data, serial entrepreneurs Andrew Weinreich and Jeremy Levy interview business leaders about how numbers drive decisions at their companies.
This podcast is sponsored by Indicative, the leading behavioral analytics platform.
![Deciding by Data Podcast](https://ph-files.imgix.net/f6a36f3b-5f0b-4ca1-83ff-d623963dad14.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Deciding by Data Podcast
Learn how top execs use data to transform their industries
![Esmeralda Martinez](https://ph-avatars.imgix.net/978589/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Indicative is the leading customer analytics platform designed specifically for non-technical users. Powerful self-service analytics enable product managers, marketers, and data analysts to make informed decisions by understanding the complete customer journey
![Indicative](https://ph-files.imgix.net/740dacd3-68cd-42de-a605-aff86852da34.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Indicative
Customer Analytics for Everyone