Farrukh Butt

Online, we re constantly exposed to different takes and opinions, which can easily shape unrealistic or skewed expectations about what actually works in practice.

And it s not just life in general; it happens a lot in business too.

We all have that one repetitive thing. Takes 15 30 minutes. Feels like it could be automated. But you just keep doing it by hand.
Every Friday, I manually copy data from three different dashboards into a Google Sheet, reformat the dates, and email it to my team. Takes 25 minutes. I've told myself "I'll automate this" for six months. Still doing it by hand.

What's yours?

I try really hard to be the kind of founder that listens to users. The whole idea of building something people want is that you're supposed to be paying attention to them, not building in a vacuum.

But every time I've followed the loudest requests, I've ended up building things almost nobody else wanted. One vocal customer asks for a feature, it feels urgent because they're right in front of me, and three weeks later it's sitting there barely used.