Lucy Heskins

Hi there and welcome to the weird and wonderful world of The Adventures of Startup Marketing Club (perks include burnout and tears). I have created a series of web comics sharing the lessons I learned whilst working in-house at a startup. Episode 1: Things I wish I knew before joining a startup This edition is a tongue in cheek attempt to share the main lessons I learned - understanding...

I loved being part of the founding team because it was my chance to "do it right". Plus, I loved being part of the origin story... :)

Great question. Here's my take from working in a startup: Fall in love with the product, not the team. > It's easy to get swept up in the founders' story, but they may not be around the whole time as you scale. Let your customers tell you what category you’re in. > You can't tell people you're game-changing or innovative... unless you customers tell you. You don’t need to act on...

Oh, great question. Advice: Go where the research takes you. Don't try to fit your perception of a problem onto a market's actual problem. Why? As founders our bias can over ride decisions on days it gets a little tough.

Loved reading this, Hana.

I use To-Doist, Notion, Google Shared Docs. Works a treat! I've never come across Freedom, but I realise I need it!

Hey Adam! I was in a similar predicament a while ago. I like the concept of freemium because it opens up the funnel and you can record a ton of data, but I found that when digging into who our audience truly was, the market was much smaller and the numbers wouldn't stack up. In this case, usage-based seemed to work better - it still allowed the user to check out the premium features, but we...

Hey Cem, I echo Alex's advice. When working in an early-stage startup, we focused on both marketing and product development at the same time. Marketing didn't really exist at this point, we spent a lot of our time on interviewing potential customers to work out what our message-market fit would be... way before product-market fit. We also mapped out their experience to understand their...

Sounds like an awesome idea, Jenny. I worked on a product for HR teams. My go-to was LinkedIn, whereby I asked people to recommend HR professionals who were prolific in trying new products out. In each case, I asked for their advice - not feedback. I also asked them to take part in helping me create lead magnets, it helped boost their reputation and for me, validate what language they'd use...

I wrote a series of post on the problem with startup marketing that was picked up by TechCrunch. (A few months of organic traffic). The client came from reading the article, signing up to a startup marketing project I offered. I learned customers from this source speak a different way to startup founders that come in from, say, social media. I also learned that if you stick "growth" in front of...

NICE! @louisslices, your guests always reference the most useful resources, this makes it really easy to locate them in such a great collection. One suggestion, is there a way to tag who's podcast it was featured on? Sometimes I ask myself 'what was that resource that [Mark Ritson] mentioned again?'

Forget the Funnel makes me a better marketer. Full stop. The insight I've learned from being a member of this community has had a tremendous impact on my personal development, the startup I work for, and the founders I speak with. Why I'm recommending being a member: > They share info on stuff that *actually works*. > The lessons are filled with practical advice, not out-of-reach...

This book totally changed the way I think about positioning, but also how we positioned our product. We've moved from operating in an industry where we were one of the crowd to a new space where all of a sudden people just get it (and love it). April's advice totally works!

Careercake was created to talk about the things that happen at work that either people are worried about asking or secretly struggling with. The platform hosts our content which looks at everything from how to come out at work to how to manage a new team (when you were down the pub with them only last week). We would love your feedback. We're an all female start up based in Cardiff UK and...