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![Hailley Griffis](https://ph-avatars.imgix.net/170734/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Breaking Brand is a Buffer podcast series that takes you behind-the-scenes with the Pattern Brands founding team as it embarks on a remarkable journey to build a direct-to-consumer business and launch its first brand to market.
![Breaking Brand](https://ph-files.imgix.net/316d1323-d5ad-470d-81df-1f7e4db50871.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Breaking Brand
An industry-changing agency reinvents its business.
![Hailley Griffis](https://ph-avatars.imgix.net/170734/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
![Hack To Start #124: Hailley Griffis, Communications Specialist, Buffer](https://ph-files.imgix.net/5af90e98-8f37-4c16-910a-350e5271f4ae.png?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=48&h=48&fit=crop&frame=1)
Hack To Start #124: Hailley Griffis, Communications Specialist, Buffer
Building a brand and what it's like at Buffer