About
I have a proven track-record of rigorously and efficiently analyzing digital media KPIs and assessing potential for growth and profitability, while never losing sight of each ad’s unique user journey - - a product, perhaps, of my unique background in both Film and Statistics. And I have strong focus on helping to create advertisements that are user-centric, feel native to their social platforms, and retain and reinforce core brand values - while delivering strong performance at scale.
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Tastemaker
Gone streaking