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Hitha Boorla
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I'm in the beginning stages of my career so I haven't yet built a system in which I can include more projects. Although, I would also like to delve in the world of You tube. Thanks to my poor attention span and poor reading skills I've always sought yt for research and knowledge building.
If I had to put what I learn and pick up along my journey somewhere, ideally it would be yt.
How are you...
Aside from your main gig, do you have any side projects you're working on?
Rupal Saini
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Hitha Boorla
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There are brands who create then there are brands who follow
Working on DocXter, I've observed how we work. While we market for our product we clearly analyze consumer behavior and trends so we can cater to them. This way we stay relevant.
This got me thinking, brands with influence don't follow trends, they create them.
To get there, I suppose, a brand must gain that influence. Create a following by catering to relevance. Create a significant identity,...
Hitha Boorla
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Do you have any cool ways to sign off on emails?
How do you write engaging Email Copy?
Hossain Ahmad
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Hitha Boorla
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Are Emails still cool?
Do you get cool brand emails? Are you subscribed to interesting newsletters?
Let me know which ones are your favorite
Hitha Boorla
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I think at its core AI is best at imitating, mimicking and predicting. It is very possible for AI to predict trends.
A more interesting question is weather it would contribute to making those trends. If a brand uses AI to "predict" and then follow those trends, isn't it like AI creating the trend itself?
It depends on how people use the AI's ability to make these predictions that is in question.
Will AI predict future design trends?
Bhhavesh Desalhey
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Hitha Boorla
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I've only recently realized the detailed intricacies that gen AI has the ability to pick up. I used DocXter to extract detailed note from a novel.
I wanted to see if it could read a book like a human does, can it pick up human sentiments, emotions, characters, read between the lines. To my pleasant surprise it does.
Obviously gen AI doesn't function like human brain, it does not have perception...
What is one thing you wish AI could do for you?
Bhhavesh Desalhey
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Hitha Boorla
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How to become irreplaceable (at work)
Step 1=> Learn to do the bare minimum: Do exactly how much you're told, come in on time, also leave when the clock strikes.
Step 2=> Do what's expected: People will not specify exactly what you're expected to do, they always expect more than what they tell you. Meet that expectation, read between the lines.
Step 3=> Do what is expected, but do it your best: You're meeting the...
Hitha Boorla
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I would say marketer but I don't think I would market for a product I don't believe in. Building something meaningful also has it's appeal.
@adeeb_malik what do you think?
What would you rather be: Builder OR Marketer?
Vaibhav
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Hitha Boorla
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I find email marketing to be slowing down these days. We have so many other means of communication and content these days that the only purpose of mails have become reduced to official corporate communication. I do get good mails, but rarely do I invest time to consume them.
However when it comes to marketing I think every effort matters. Talking about cold emailing, it seems a bit far fetched...
Is email warming up (before cold emailing) still a thing? i mean is it worth it?
Gurkaran Singh
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Hitha Boorla
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Working with a startup take up a lot of your headspace. You're working on everything from ground up. A startup can often demand more time that office hours.
"Getting a life"? Everyone has a different approach to that. A challenge I face is finding time to socialize with people outside work. when you interact with communities outside the office it gives you a break from the same kind of...
How do you maintain work-life balance while building or working in a startup environment?
Trader BinQosim
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Hitha Boorla
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How do you define good and bad in branding?
Bad news: if you were creating dull branding without AI, you'll be just as dull with AI
Adrian M. Peticila 🟡
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Hitha Boorla
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Set up a work environment without your home that is distinct. It is tempting and easy for people to get too comfortable at home, you can work from your bed, entertain distractions, as long as the job gets done.
But then you risk losing productivity and discipline.
It takes some effort but it is possible to create a work environment. Maybe its a desk, an ergonomic chair. Try to minimize...
If you work from home, what keeps you productive and organised?
Alexandra Goss
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Hitha Boorla
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Hi, this app looks extremely intriguing. I'm disheartened it's not available in India. Are you planning on expanding your reach?
Suno
Make any song you can imagine, anytime & anywhere
Hitha Boorla
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CEOs, Founders and Leaders, who would you hire?
Would you prefer a coworker that is an observer or one that is a doer.
Some people are keen on observing what's going on and absorbing all the information. Maybe they're less enthusiastic to proactively do things.
Being completely prepared is more important than to do a mediocre job.
People who are more enthusiastic about doing, and creating may focus more on the action than the learning...
Hitha Boorla
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I think its simple. Marketing is an art. It's abstract. you can't fully learn it, can't fully teach it either.
It requires continuous learning and adaptability. With something like code, if a particular code work for a particular outcome, that's about it. Obviously the outcomes that are required are always changing so new ways to code are developed. (pls correct me if I'm wrong)
Marketing is...
This is why marketing is hard
Alexander Isora 🦄
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Hitha Boorla
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Make your copy emotive
It's easy to forget sometimes that when you're writing a copy you have to consider the consumer perspective. It sure is crucial to talk about your product but it hits when you specifically cater to consumers, how they feel and what they care about.
A simple trick to do this is to be emotive.
Don't say boring, say mind-numbing
Don't say easy, say effortless
It's as simple as that. Make...
Hitha Boorla
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It's upto you to become irreplaceable
The Best Advice That Stuck With You
Aayushi Singh
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Hitha Boorla
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This is quiet interesting. But it's true it happens, we get so driven to work and have this perpetual need to keep being productive that when you do have some time away from that work it feels weird.
Do you feel guilty or anxious when you have free time?
Demetre Mildiani
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Hitha Boorla
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I think ultimately it is the hyper dependence on AI that hampers. AI makes everything extremely convenient, but once you get used to say creating things, like writing for example with AI, you could get used to it, so much that it becomes too difficult to ideate without the assistance of AI.
How much AI is too much AI?
Michael Pell
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Hitha Boorla
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Turn your features into benefits
I've read this a couple of times now while learning about marketing.
It's common for marketers to flaunt the features of a product, the capabilities and elements. But truly consumers will only care if they are beneficial for them.
DocXter, the product I write for has a lot of features. Take multi-file upload for example, That's a feature. You can upload multiple files at a time and interact...