Jacopo Proietti

1. There are 2 types of virality: - Viral posts that bring a lot of new followers + 0 customers. - Viral posts that bring followers + customers. If you want #2, your posts should be very relevant to your business. 2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now. 3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%. 4. You can grow your audience and be profitable without virality. 5. Virality is a byproduct of consistency and analyzing what works/ what doesn't. 6. No need to respond to all comments under viral posts. 7. The same post can go viral and get 10 likes. 8. I love viral posts because I can stop posting and rest :) 9. Most times, the next post (after your viral post) gets low engagement.

hey PH this week we did something fun at CommandBar that i thought other makers might find useful. we dug through the archives and resurrected the application that got us into YC a little over three years ago and did an ex-ante assessment of our application ( how good was the application given the information we had at the time") https://www.commandbar.com/blog/... for some context: i'm a yc alum (went through yc in S19) who joined CommandBar to work on Growth. i've seen hundreds of yc apps (and helped improve some of them), so happy to answer any general questions you might have. I'll also get James to jump in if you've got any specific Qs related to CommandBar's application!