Jenny Johns

Many companies forget to include a specific Call to Action in the content of messages sent to prospects during their SMS marketing campaigns. However, the CTA is an essential element for triggering an action on the part of the customer and for making the...

Many companies forget to include a specific Call to Action in the content of messages sent to prospects during their SMS marketing campaigns. However, the CTA is an essential element for triggering an action on the part of the customer and for making...

Like social networks, newsletters and e-mail, the SMS marketing campaign has become an essential mode of communication in the context of customer relations.A growing number of companies are using SMS to direct prospects and customers to their offers...