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John Cutler
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I'm @johncutlefish, coauthor of the original Amplitude North Star Playbook.
Since we launched the North Star Playbook back in 2019, I’ve run hundreds of North Star workshops and spent many hours discussing the North Star framework with product people around the world at companies large and small.
The framework in a nutshell:
The North Star framework helps product, growth, and marketing...
The North Star Playbook
Find your product’s guiding metric and pursue it
The North Star Metric is the key measure that reflects the value your product delivers to customers. It keeps teams aligned, focused, and moving toward sustainable growth. Use the North Star Playbook to find yours.
The North Star Playbook
Find your product’s guiding metric and pursue it
To help you get started with Product-Led Growth (PLG), Amplitude has created volume two "How to Get Started with Product-Led Growth" with insights from dozens of experts on the tactics and metrics you need to know to tackle PLG at your organization.
How to Get Started With PLG
40 page e-book on Product-Led-Growth (PLG) by Amplitude
PLG is complex—it's impossible to copy and paste exact strategies from other companies. That's why Amplitude built this guide with advice and best practices from 25 industry experts.
Product-Led Growth Guide by Amplitude
Start your PLG journey to build a product users love
Exclusive Amplitude data reveals the trends, industries, strategies, and products dominating the digital landscape, including the 30 Next Hottest Products around the world.
The Product Report 2022
Exclusive data from Amplitude on 30 next hottest products
At Amplitude, we have worked with thousands of product teams and taught hundreds of workshops. In this guide, we will teach you how to align your product team and company around a single “North Star” and key contributing metrics.
The North Star Playbook
The ultimate North Star guide ⭐