Kristan Servidad

Yes, all the time - it's how we generate leads consistently to hit sales targets.

Yes, all the time, we do this for our clients and they see higher conversion rates and qualified booked meetings that often lead to close/won deals.

Chat for quick and straightforward troubleshooting. Call for complex and in-depth questions.

From a sales perspective: specified messaging (i.e. waiting lists for a free trial, addressing common pain points they have, thought-provoking subject lines, etc...) AND targeting prospects who are already in the buying cycle, creates the best conversion. From a marketing perspective: strong storytelling either from a founder's perspective or a user's perspective that addresses the main pain...

Dripify is a great SaaS tool to engage with your ideal customers on LinkedIn and book an introductory meeting to your product. Make sure your initial messages are short and sound personal at first, if they engage then ask if they need support in what your product/service does.

I think it depends on the situation. If you're a start-up that is in the middle of raising or needs to hit KPI targets quickly, then Sales Led makes more sense. You'll need to be able to scale and hire skilled salespeople who can simplify the buying process and quickly close to meet deadlines. This is difficult to do if you are lean, but the payback is huge if done correctly. If you just...

Personally for me, I like engaging with founder posts more than company posts. If your content is personal, compelling, thought-provoking and insightful that revolves around growing your business and showcases it's value, you'll see more engagement and grow an audience that eventually turn into leads. Company posts are great for learning more about product features, product roadmap, exciting...

Funny enough - through TikTok.

Right now I am using it to create and automate thought-provoking and insightful LinkedIn posts as a Founder. Creating copy usually consumes most of my time -- this allows a more efficient way to engage my audience and create another lead-generation channel.

As a founder: anything super tedious and requires a lot of detail -- P&L sheets, reporting, highly technical and complex copy, taxes As a human: identifying, prioritizing, and focusing on tasks that will provide me the greatest ROI on my time

Yes all the time, we do this for our clients daily. Great way to get large, qualified, and ready-to-buy leads into your pipeline quickly. We'll run about 3-4 cold outbound email marketing campaigns to their ideal customer profiles -- some of our clients see 4 qualified enterprise deals per week. The key here is to have VERY specified messaging (i.e. waiting lists for a free trial, addressing...

As a SaaS sales leader with 10+ years of exp selling to F100 companies, listening to the prospect is important yes, but I see the best salespeople close deals by finding a lot of prospects who are already ready to buy. It is a lot easier and faster to close a deal with someone who's already sold on your product/service -- you can be the most charming, empathetic, and smart person out there,...

This is a great Q: I think the idea of sharing data makes most people nervous -- but if you are active on social media and discussion boards like these we passively know our data is being shared online already. In my opinion, for us to actively agree and share data with companies, would have to be at a higher price point than a few dollars.

Try Dripify! Got my first client in 2 weeks using it.

Personally for me, I would. However, I use ChatGPT as a search engine-like tool for researching complex topics to save time on browsing the web, then fact-check afterward once I've understood the topic from a high-level perspective. I don't really use it for creating copy.

Love this question. As someone who's sold AI as a SaaS product to large enterprises and has also been a buyer of AI SaaS products: How do you communicate value proposition, other than how AI can automate your workflows? In sales, we can try and describe how much time and money is saved from implementing AI automation, but the hours to calculate this can be difficult, especially when your buyer...