Mark Milton

I would always advocate for user-first approach, because you will ultimately lose out in the long-run if the user does not find the content useful. Let's say you optimise for keywords, you start to rank, Google picks up your site, but then when users visit, they find the content useless and bounce. All that work will be for nothing if you are not able to keep the users on the page. I go for...

How content heavy are the product pages?

I am pretty pro-SEO to start with - mostly because it's the foundation of a good strategy. But I would focus on writing about your product first - not worrying about optimising for keywords right now. You will see a very slow payoff, but combining product page + documentation both helps the user and gets Google familiar with the context of your site

My opinion on this is even if people transition to something like OpenAI for search (unlikely), more likely Google + an LLM, there will be less competition for snippet placements from SEO. However, my hunch is that Google will always look for supporting evidence to back their generated answers. Hence SEO should be focused on taking expertise a layer deeper so that you end up being the...